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With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea Stephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off the ground and into the black. Case-studies of his most successful students and other innovators further underscore “key” principles from the book, while strategies for testing, protecting, and marketing a product make it easier than ever for you to follow achieve your business and life dreams. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. The course he teaches has attracted more than ten thousand students around the world.
You have decided the job of your dreams is to be able to share your creativity with the world while creating a nice income. You long to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for over 30 years and has provided the roadmap for others in his best-selling book about licensing inventions, One Simple Idea. One Simple Idea has helped thousands license their product ideas. Stephen has reinvented the inventing process. Forget the patents, forget the prototypes, forget starting a business. Sell the benefit first instead! Today it's all about selling first and selling fast. His roadmap for licensing success is now being taught in major universities. Become a Professional Inventor is the follow-up to One Simple Idea because people are now asking... I love being creative and I want to do this for the rest of my life, how can I become a full-time professional inventor? How can I go from amateur to professional full-time inventor? What industries create the largest revenue? What is the best way to work with these companies so I build a successful long-term relationship? How can I license even more products ideas? Why aren't companies getting back to me? How do I get the highest royalty rate? Why are my product ideas getting rejected? What type of protection do I actually need? What is the best way to submit my product ideas? How can I tell if a company is truly inventor friendly? How do I use non-disclosure agreements? How do I license ideas without any intellectual property? How do I negotiate a licensing agreement to make sure I get paid regardless of intellectual property? For the first time ever, Stephen has uncovered the consumer product licensing industry from the inside. He has interviewed 28 leading experts across 17 different industries, as well as professional inventors, to share their knowledge with you -- so you too can now become a full-time professional inventor. Here are a few industries included in this book: Kitchen Hardware Automotive As Seen On TV Pet Dental Hospitality Toy and Game Cannabis Novelty Gift Health and Beauty and more! Stephen peels back the curtain to give you an insider's guide to how companies evaluate your product submissions so you can become a professional inventor. Also included: Sample Sell Sheets Sample Non-Disclosure Agreements Sample Term Sheets Sample Licensing Agreement Sample Calling Scripts Sample LinkedIn Contact Scripts
ABOUT THE BOOK Surrounded by books, sketches, fabrics, webbing, plastic hardware, notions, tools, and my sewing machine, I open Stephen Key’s One Simple Idea. Within a few hours, I understand more about licensing and product development than I gained over months of previous research. One Simple Idea does not contain legends of one-hit-wonders; Stephen Key seems to sit in the chair next to me offering decades of experience, methods, and priorities that help me assess products, research markets, understand the provisional patent process, and leverage my ideas into licensing agreements. The day I finished the book, I met with two friends that have significant marketing experience, pitched eight ideas, showed three prototypes, received a great reception, and decided to immediately implement Stephen’s process and enter the marketplace. I’m sure there will be great days and bumpy moments ahead; however, I now have gaps filled in several areas left from my previous research and understand the things I need to continue to learn. One Simple Idea offers many ideas I will use today, this month, and all year to license and manufacture my products. In our roles as employee, parent, friend and family members, time we spend on developing a process to market needs to offer a significant return. One Simple Idea helped me to determine whether manufacturing or licensing are my best option, how I can realistically approach the provisional patent process, what analysis I should take toward pricing, when to pitch to a licensee -- and many other practical product development nuances that will greatly benefit my approach. Reading One Simple Idea is one day well spent! MEET THE AUTHOR Kelly Cooper is currently bringing six cooking-related products to market as well as the cookbook Cookies for Grown-Ups (Red Rock Press). Her day jobs include coding for Zen Entertainment and teaching Web Development at West Valley College. She enjoys reading and writing on ideas, technology, philosophy, sociology, and business. Kelly's contact info: http://www.linkedin.com/in/kelly2ds EXCERPT FROM THE BOOK Description: You decide to have a sandwich. The last of the mustard won’t come out of the squeeze bottle. The “deli-fresh” plastic box of lunch meat will not open without scissors or a sharp knife. The resealable cheese doesn’t reseal without a surgeon-like focus on lining up the grooved plastic. The wire twist tie keeping the bread fresh is tangled somehow and untwisting clockwise or counterclockwise produces the same result, you’re no closer to grabbing the bread, much less to eating a sandwich! Stephen Key sees opportunity in products ready for updating and the possibility in licensing your solutions from the every day simple hiccups such as making a sandwich to the complex or significant such as his own award-winning Spinformation labels. One Simple Idea traverses idea creation, assessment, protection, pitch, and advises on submitting your ideas to potential licensees as well as bringing your products to market. The book is fun to read and offers significant paths and processes to your product development career. Buy a copy to keep reading!
Provides insight into intellectual property protection. Know what it takes to protect an idea - and it isn't always with a patent.
In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in exchange for gifts. She used the tools she had available to get what she wanted, and, she didn't care about the damage she inflicted. A few miles away, Lenny Skutnik was so concerned about the life of a drowning woman that he jumped into the ice-cold river to save her. How could Amber care so little about others' lives, while Lenny cared so much? Abigail Marsh studied the brains of both psychopathic children and extreme altruists and found that the answer lies in our ability to recognize others' fear. And as The Fear Factor argues, by studying people who demonstrate heroic and evil behaviors, we can learn more about how human morality is coded in the brain. A path-breaking read, The Fear Factor is essential for anyone seeking to understand the heights and depths of human nature.
“A success story . . . proof that one can rise above the disease and defy its so-called limitations on the brain.”—Daily Beast Despite winning the Pulitzer Prize for Poetry in 2008, Philip Schultz could never shake the feeling of being exiled to the "dummy class" in school, where he was largely ignored by his teachers and peers and not expected to succeed. Not until many years later, when his oldest son was diagnosed with dyslexia, did Schultz realize that he suffered from the same condition. In his moving memoir, Schultz traces his difficult childhood and his new understanding of his early years. In doing so, he shows how a boy who did not learn to read until he was eleven went on to become a prize-winning poet by sheer force of determination. His balancing act—life as a member of a family with not one but two dyslexics, countered by his intellectual and creative successes as a writer—reveals an inspiring story of the strengths of the human mind.
Andrew Yang, the founder of Venture for America, offers a unique solution to our country’s economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses. As the Founder and CEO of Venture for America, Andrew Yang places top college graduates in start-ups for two years in emerging U.S. cities to generate job growth and train the next generation of entrepreneurs. He knows firsthand how our current view of education is broken. Many college graduates aspire to finance, consulting, law school, grad school, or medical school out of a vague desire for additional status and progress rather than from a genuine passion or fit. In Smart People Should Build Things, this self-described “recovering lawyer” and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.