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“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Which Winter Games were held on imported snow? Which golfer walked to the medal ceremony on his hands? Will BMX biking ever be an Olympic sport? Find the answers to these questions and more as you read about the Games as we know them today, including the Paralympics and the difficult process of choosing host cities.
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Published in association with the International Olympic Committee, The History of the Olympic Games: Faster, Higher, Stronger brings the glorious story of the world's biggest sporting event to life. Featuring hundreds of stunning photographs from every iteration of the modern summer Games, as well as rare documents and memorabilia from the archives of the Olympic Museum in Lausanne, Switzerland, this is a celebration of sporting history like no other. From its humble beginnings under the auspices of Pierre de Coubertin to the modern extravaganza that has showcased legendary athletes such as Michael Phelps, Usain Bolt, Jesse Owens and many more, every edition of the Games is rendered here in fascinating detail, alongside rarely seen artworks and artefacts. Revised, updated and in an exciting new format, The History of the Olympic Games: Faster, Higher, Stronger is the definitive illustrated volume on the world's greatest sporting spectacle. Written with the full co-operation of the International Olympic Committee.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Discusses how the winter games related to Norwegian culture and ethos.
A timely, no-holds barred, critical political history of the modern Olympic Games The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’ Games and Women’s Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.
During the Cold War, political tensions associated with the division of Germany came to influence the world of competitive sport. In the 1950s, West Germany and its NATO allies refused to recognize the communist East German state and barred its national teams from sporting competitions. The construction of the Berlin Wall in 1961 further exacerbated these pressures, with East German teams denied travel to several world championships. These tensions would only intensify in the run-up to the 1968 Olympics. In Bidding for the 1968 Olympic Games, Heather L. Dichter considers how NATO and its member states used sport as a diplomatic arena during the height of the Cold War, and how international sport responded to political interference. Drawing on archival materials from NATO, foreign ministries, domestic and international sport functionaries, and newspapers, Dichter examines controversies surrounding the 1968 Summer and Winter Olympic Games, particularly the bidding process between countries to host the events. As she demonstrates, during the Cold War sport and politics became so intertwined that they had the power to fundamentally transform each other.
All About the Olympic Games is a great new book to get kids excited about the Olympic Games while learning about the customs and traditions of the Games!Learn about the history of the Olympic Games in this full-color book bursting with information to get kids ready to enjoy the Games.Historic photos and illustrations accompany brief, easy-to-read, engaging text. Perfect for kids! All About the Olympic Games includes information about: The First Olympic Games in Greece The start of the International Olympic Committee and the Modern Olympic Games Opening and Closing Ceremony traditions Olympic Flame and the torchbearer relay The true meaning of the Olympic Flag The Olympic Creed Lists of all Summer and Winter Games sports Bring the excitement of the Olympics home with the BONUS PAGES At Home Measurement Olympic Games. Kids can participate in a series of events at home while reinforcing their math skills. Kids get 6 event cards using simple household items to try events like Long Jump, Javelin Throw, and Shotput. Easy fun at home while practicing estimation and measurement. Includes medal coloring pages so kids can award medals after competing in the at-home the events!