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This new volume in the Encyclopaedia of Sports Medicine series, published under the auspices of the International Olympic Committee, provides a state-of-the- art account of the epidemiology of injury across a broad spectrum of Olympic sports. The book uses the public health model in describing the scope of the injury problem, the associated risk factors, and in evaluating the current research on injury prevention strategies described in the literature. Epidemiology of Injury in Olympic Sports comprehensively covers what is known about the distribution and determinants of injury and injury rates in each sport. The editors and contributors have taken an evidence-based approach and adopted a uniform methodology to assess the data available. Each chapter is illustrated with tables which make it easy to examine injury factors between studies within a sport and between sports. With contributions from internationally renowned experts, this is an invaluable reference book for medical doctors, physical therapists and athletic trainers who serve athletes and sports teams, and for sports medicine scientists and healthcare professionals who are interested in the epidemiological study of injury in sports.
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What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.
Now revised and updated, this book tells the story of how the automobile transformed American life and how automotive design and technology have changed over time. It details cars' inception as a mechanical curiosity and later a plaything for the wealthy; racing and the promotion of the industry; Henry Ford and the advent of mass production; market competition during the 1920s; the development of roads and accompanying highway culture; the effects of the Great Depression and World War II; the automotive Golden Age of the 1950s; oil crises and the turbulent 1970s; the decline and then resurgence of the Big Three; and how American car culture has been represented in film, music and literature. Updated notes and a select bibliography serve as valuable resources to those interested in automotive history.