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Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.
This guidebook is essential reading for all professionals in the field.
The book, 'Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of 'learn, revise and practice’. It gives complete notes, provides material for quick revision and also includes ample practice material. This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year 2014. The book covers the topics of marketing aptitude and provides detailed notes on all topics. It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Additionally, it gives guidance on consumer protection. Thus, all topics are provided with extensive detailing and hence it becomes easier for students to prepare for their studies. Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years' question papers that enable the students to understand the marking scheme of the exams and the pattern as well.
This book introduces multi-objective design methods to solve multi-objective optimization problems (MOPs) of linear/nonlinear dynamic systems under intrinsic random fluctuation and external disturbance. The MOPs of multiple targets for systems are all transformed into equivalent linear matrix inequality (LMI)-constrained MOPs. Corresponding reverse-order LMI-constrained multi-objective evolution algorithms are introduced to solve LMI-constrained MOPs using MATLAB®. All proposed design methods are based on rigorous theoretical results, and their applications are focused on more practical engineering design examples. Features: Discusses multi-objective optimization from an engineer’s perspective. Contains the theoretical design methods of multi-objective optimization schemes. Includes a wide spectrum of recent research topics in control design, especially for stochastic mean field diffusion problems. Covers practical applications in each chapter, like missile guidance design, economic and financial systems, power control tracking, minimization design in communication, and so forth. Explores practical multi-objective optimization design examples in control, signal processing, communication, and cyber-financial systems. This book is aimed at researchers and graduate students in electrical engineering, control design, and optimization.
The ECB's objective of medium-term inflation below 2 percent has been portrayed by critics as ambiguous, asymmetric, and excessively stringent. This paper attempts a comprehensive evaluation of the trade-offs for the euro area and finds that: (1) in terms of guiding inflation expectations and policymaking, the current definition has functioned much as would an inflation target centered on 1 1/2-1 3/4 percent; (2) the absence of a specific (point) target for medium-term inflation has encumbered the communication of monetary policy; and (3) a target toward the upper end of the ECB's price-stability range would seem, at least with the current membership of EMU, to strike a judicious balance between the benefits of price stability, on the one hand, and the need to assist relative price and wage adjustment across EMU and safeguard against deflation, on the other hand.
Explores all aspects of interpersonal communication at work, from face-to-face meetings to new forms of computer mediated communication such as social media. Will help the reader achieve skilled interpersonal communication at work through the understanding of relevant theory and latest research, made clear in non-technical language with examples.
Quality is a form of management that is composed of the double approach of driving an organization towards excellence, while conforming to established standards and laws. The objective of quality confers advantages to companies: it makes them more resilient to change that can be unexpected or even chaotic; it makes them more competitive by identify
"Objective HOMESCIENCE At a Glance" will be an asset in preparation and qualifying ASRB, UGCNET, ICAR examination by covering objective questions and answers to prepare good Scientist and Expertise in all fields of home science by covering its wide fields of knowledge. This book is a multiple choice question book specially designed to improve the knowledge of students and to provide them a powerful knowledge and feedback in their progress and future opportunities. Thus, primarily this book can serve as a self-assessment guide for the students who are preparing for competitive examinations specially UGC-NET, ICAR-ARS Pre, ICAR-NET, ICAR-SRF, ICAR-JRF, SAU’s etc. And secondly, meant for those who appearing for UG, PG study in home science colleges/ institutes/ universities etc.