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Legend has it that Rex Clark won fifteen square miles of failed farms, rutted roads and broken water mains in a poker game. Using his wife's newspaper fortune, Clark tried orchards and then poultry. Local hot springs inspired Clark's creation of a giant recreational resort. U.S. presidents and Hollywood royalty sojourned at the fabulous Norconian until the Great Depression hit. The spa was converted to U.S. Naval Hospital #1 during World War II and then a top Cold War missile lab. Norco became a horse-raising enclave while staving off annexation from nearby southwestern Riverside County cities. Today, the city is known nationwide as HorseTown, USA. Join former mayor Kevin Bash and his coauthor daughter Angelique Bash for this engaging trail ride through Norco's colorful past.
Norco's motto, "City Living in a Rural Atmosphere," is clearly reflected in this town where horses trot down the street next to cars and are frequently seen hitched up outside of local shops. In the late 1920s and 1930s, Norco was the home of the Norconian Club, an out-of-the-way hot spot for the Hollywood crowd. Built by city founder Rex B. Clark in 1928, the 900-acre luxury resort featured a 55-acre lake, hot sulfur spring, five-story hotel, casino, golf course, and a private airport. The club was sold in 1941 and eventually became the U.S. Naval Warfare Assessment Center, as well as the California Rehabilitation Center. The home of national rodeos and other premium equestrian activity, this unique community of more than 25,000 residents is tucked into Riverside County's southwestern corner and crisscrossed with 90 miles of horse trails. The archival photographs in this chronological compendium depict the founding, growth, and modern development of Norco.
From its beginning as a poultry powerhouse to World War II Navy town and to Horse Town USA, Norco has been known over time as a community of go-getters and dreamers with unparalleled volunteerism, stubbornly protecting a rural way of life. Founder Rex Clark wished for families to be self-sustaining with what they could grow and raise on their property; wounded Marine Johnny Winterholler, against incredible odds, led the way for other disabled veterans as the star of the famed wheelchair basketball team the Rolling Devils; and Tamara Ivie fulfilled her impossible dream to play professional baseball. And regular folks, known once as "Acres of Neighbors," stepped up to create a city of "elbow room," stopping cold, big-money developers wishing to cut the community into small lots. Today, Norco is an equestrian paradise with trails on most streets and plentiful open space. For decades, this small community has produced activists, ballplayers, college presidents, physicians, actors, cowboys, and lots of Norconians who give back to the community that raised them.
On December 8, 1941, sixty miles from the ocean, the US Navy rolled into Norco. There, on the grounds of the former Norconian Resort, the federal government built what may have been the finest and most complete World War II naval hospital in the nation. The first patients to arrive were those wounded during the attack on Pearl Harbor; they were cared for in luxurious rooms once reserved for movie stars. By 1945, approximately 5,000 sailors and Marines were being treated. In 1951, the smartest physicists, engineers, and mathematicians in the world set up laboratories in the hospital's tubercular wards and entered into the Cold War. Today the hospital is gone, but the magnificent buildings and top secret naval laboratory remain, along with thousands of photographs of one of the most historic and colorful sites in America.