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Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
Holding doctorates in chemistry, physics and biology, Peter Plichta applies his multifaceted scientific knowledge to the search for a universal building plan and makes a profound discovery. Plichta shows how a mathematical formula based on prime numbers underlies the mystery of the world. By decoding this fundamental numerical code, Plichta answers questions that have baffled mankind for ages and proves that the universe did not arise out of chance.
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Discover the 50 equations that have led to incredible discoveries, ground-breaking technology and have shaped our understanding of the world. From much heralded classics, like Zeno's Dichotomy and Pythagoras's Theorem, to The Schrödinger Wave Equation and Google PageRank, each equation is broken down and explained in a unique, illustrated way, so that you understand what it's about; what it's good for; its history, detail and related equations. Behind every important scientific discovery there is an equation. They are far from baffling, and now you too can understand their power and beauty!