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"Nobody Moved Your Cheese" is a fun, yet challenging look at the so called business and cultural "experts" of our time. Ross Shafer is a former pet shop manager turned comedian/TV talk show host who has spent nearly twenty years on the corporate lecture circuit as an after dinner speaker and entertainer. And most of the time, he is there with world famous authors and lecturers. This book dares to expose just how irrelevant their "expert advice" is to your life. Ross takes on some of our most revered cultural icons in the chapters, NOBODY MOVED YOUR CHEESE, THOSE CHICKEN SOUP BOOKS ARE FOR FOOLS, ANTHONY ROBBINS HASN'T DONE A DAMN THING, THE ONE-MINUTE MANAGER GOT LAID OFF, and 10 THINGS DR. LAURA SAYS TO GET YOU TO BUY HER BOOKS. Plus, Ross slaps conventional wisdom in the face in chapters like, YOUR JOB IS TERMINAL...AND OTHER GOOD NEWS, GOAL SETTING IS STUPID, BACK UP YOUR LIES WITH THE TRUTH, and GOOD CUSTOMER SERVICE CAN BANKRUPT YOU. This is a book about taking extreme responsibility. Ross promises that it will shock you and empower you at the same time. You'll never feel insecure about your job or career choices again.
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
THE #1 INTERNATIONAL BESTSELLER WITH OVER 28 MILLION COPIES IN PRINT! A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life. It would be all so easy if you had a map to the Maze. If the same old routines worked. If they'd just stop moving "The Cheese." But things keep changing... Most people are fearful of change, both personal and professional, because they don't have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude. Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
NATIONAL BESTSELLER ONE OF THE BEST BOOKS OF THE YEAR: VOGUE • FORBES • BOOKPAGE • NEW YORK POST • WIRED “I have not been as profoundly moved by a book in years.” —Jodi Picoult Even after she left home for Hollywood, Emmy-nominated TV writer Bess Kalb saved every voicemail her grandmother Bobby Bell ever left her. Bobby was a force—irrepressible, glamorous, unapologetically opinionated. Bobby doted on Bess; Bess adored Bobby. Then, at ninety, Bobby died. But in this debut memoir, Bobby is speaking to Bess once more, in a voice as passionate as it ever was in life. Recounting both family lore and family secrets, Bobby brings us four generations of indomitable women and the men who loved them. There’s Bobby’s mother, who traveled solo from Belarus to America in the 1880s to escape the pogroms, and Bess’s mother, a 1970s rebel who always fought against convention. But it was Bobby and Bess who always had the most powerful bond: Bobby her granddaughter’s fiercest supporter, giving Bess unequivocal love, even if sometimes of the toughest kind. Nobody Will Tell You This But Me marks the creation of a totally new, virtuosic form of memoir: a reconstruction of a beloved grandmother’s words and wisdom to tell her family’s story with equal parts poignancy and hilarity.
Before there was Lois Lowry’s The Giver or M. T. Anderson’s Feed, there was Robert Cormier’s I Am the Cheese, a subversive classic that broke new ground for YA literature. A boy’s search for his father becomes a desperate journey to unlock a secret past. But the past must not be remembered if the boy is to survive. As he searches for the truth that hovers at the edge of his mind, the boy—and readers—arrive at a shattering conclusion. “An absorbing, even brilliant job. The book is assembled in mosaic fashion: a tiny chip here, a chip there. . . . Everything is related to something else; everything builds and builds to a fearsome climax. . . . [Cormier] has the knack of making horror out of the ordinary, as the masters of suspense know how to do.”—The New York Times Book Review “A horrifying tale of government corruption, espionage, and counter espionage told by an innocent young victim. . . . The buildup of suspense is terrific.”—School Library Journal, starred review An ALA Notable Children’s Book A School Library Journal Best Book of the Year A Horn Book Fanfare A Library of Congress Children’s Book of the Year A Colorado Blue Spruce Young Adult Book Award Nominee
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She was destined to be a weapon. Elise Kavanagh is good at one thing: killing demons, angels, and gods. For years, she was the death that supernatural creatures feared. More myth than woman, she walked the Earth as the embodiment of vengeance. But Elise doesn't want anything to do with destiny. She wants time off to spend with the man who has long protected her body and mind. James Faulkner is a powerful witch, and the only one she trusts to protect her identity. Together, they try to become normal people...whatever that means. Destiny hasn't forgotten her. It's not easy to retire when you were born to be a killing machine. Old enemies still hold bitter grudges against Elise. The demon overlord of her new home isn't happy to have the Godslayer hiding out in her territory. And there are still gods that need to be killed... There's only one way out of this. Elise must descend into the infernal to become the very thing she's spent most of her life fighting: a powerful demon that feeds upon human flesh. A creature that might survive slaying God. This collection contains all seven books of The Descent Series, as well as three short stories interspersed with the books. THE COMPLETE SERIES Death's HandThe Darkest GateDeadly HeartsDark UnionDamnation MarkedDeath ScreamDire BloodDefying FateDying NightParadise Damned