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Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include: Writing a serial novel Conducting unnecessary experiments Creating your autobiography Public eavesdropping And much, much more
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
“The Hollywood memoir that tells all . . . Sex. Drugs. Greed. Why, it sounds just like a movie.”—The New York Times Every memoir claims to bare it all, but Julia Phillips’s actually does. This is an addictive, gloves-off exposé from the producer of the classic films The Sting, Taxi Driver, and Close Encounters of the Third Kind—and the first woman ever to win an Academy Award for Best Picture—who made her name in Hollywood during the halcyon seventies and the yuppie-infested eighties and lived to tell the tale. Wickedly funny and surprisingly moving, You’ll Never Eat Lunch in This Town Again takes you on a trip through the dream-manufacturing capital of the world and into the vortex of drug addiction and rehab on the arm of one who saw it all, did it all, and took her leave. Praise for You'll Never Eat Lunch in This Town Again “One of the most honest books ever written about one of the most dishonest towns ever created.”—The Boston Globe “Gossip too hot for even the National Enquirer . . . Julia Phillips is not so much Hollywood’s Boswell as its Dante.”—Los Angeles Magazine “A blistering look at La La Land.”—USA Today “One of the nastiest, tastiest tell-alls in showbiz history.”—People
This charming story presents a new way for young children to understand how to creatively embrace who they are, no matter what others think. Carla's lunch box is filled with odd delights like the Olive, Pickle and Green Bean Sandwich, the Banana-Cottage-Cheese Delight, and the unforgettable Chopped Liver, Potato Chips, and Cucumber Combo. To Carla, they are delicious and creative lunches, but her teasing classmates are unconvinced and abandon her at the lunch table to eat her bizarre sandwiches alone. One day, however, tables turn when Buster—the worst tease of all—forgets his lunch on the day of the picnic and Carla thoughtfully offers him her extra sandwich. Her own spirited nature helps Carla teach her classmates that "unusual" can actually be good. Lively illustrations help showcase the book's messages of acceptance, tolerance, individuality, and creativity, and the funny plot and authentic dialogue are sure to make this tale a favorite among elementary school children. Carla's creative sandwich solutions provide young chefs-to-be with the inspiration to create sandwich masterpieces of their own.
Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe. No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: · Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation · Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery · Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis · Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need · The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch.
Cut Loose All Those Who Drag You Down Ross Klavan The story of what turns out to be a very, very bad night. A crooked reporter who fronts for the mob and who’s been married eight times is minding his own business at home when he gets a sudden visit from his oldest friend, a disgraced and defrocked shrink. The man is in deep trouble. He needs a place to hide. The problem is, he refuses to admit to exactly what’s wrong and so there begins a heated, drunken, drug fueled discussion that runs through failed marriages, divorces, mistresses, murders, suicides, police raids that went wrong, meetings with strange women in the desert, a child with killing on his mind and more. When it’s finished, the answer to what’s wrong becomes horribly clear…and somebody is going to pay with his life. Beaned Tim O’Mara Hours after successfully transporting smuggled maple syrup from Missouri to New York City, and picking up a truckload of maple-syrup related products for the return trip, Aggie and his new partners decide it’s more important to help take down a sex-trafficking ring based out of Manhattan. Taking care of business first—trading the maple-syrup products for high-end coffee beans and distributing the new cargo—Aggie takes off for The Big Apple. His mission: help take down the billionaire who’s funding the trafficking of under-aged children for the pleasure of other rich folks. His trip takes him to Manhattan’s toney Upper East Side to a final confrontation in the US Virgin Islands. The Fifth Column Charles Salzberg Several months after the shock of Pearl Harbor thrusts America into the war, Jake Harper, a young Connecticut reporter, gets his dream job on a New York City Newspaper. Returning to the city of his birth, Jake meets a young boy who’s been bullied and savagely beaten in a schoolyard by a bunch of young toughs wearing Brown shirts and railing against Jews. Jake, who smells a possible story, suspects the resurgence of the German-American Bund on the Upper East Side. As he digs deeper, he begins to suspect that the supposedly disbanded Bund is alive and well and making plans to sabotage the American war effort.