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Night Club Marketing Systems is the fast track to sending a flood of customers into your night club. Whether you are an owner, manager, DJ, bartender, or server in the industry, the most important value you bring to your bar is how many customers you can bring down on a consistent basis. The information in this book provides a variety of proven tactics night club professionals can use to build a loyal following of customers and keep them for the long-term. This is a must read for anyone serious about making money in the night club industry.
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.
Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.
This book gives bar restaurant owners the most profitable ways to dominate their competition by using unknown low cost marketing strategies that turns new customers into loyal regulars.
World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.
Julio Mario Zambrano, known as the nightlife entrepreneur gives us the basics into the art of nightclub-promotion. This book is a memoir that includes a how to guide from the very beginning to the highest moments in his career, without forgetting the mistakes made along the way.