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A close-up look at the rising hockey star who plays for the Philadelphia Flyers.
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
Best Sport Ever: Hockey takes readers from the beginnings of hockey to present day with a focus on the legends, the amazing stories, and the unique characteristics that makes the sport great. Discover the early games of hockey, the equipment used in the game then and now, the thrill of the Miracle on Ice, and the achievements of Maurice "The Rocket" Richard, Jacques Plante, Bobby Hull, Wayne Gretzky, Cindy Curley, and so many others in this amazing overview of the Best Sport Ever: Hockey! Through colorful descriptions, a glossary, additional resources, engaging sidebars that go "beyond the basics" into advanced skills and health benefits, and more, the Best Sport Ever series is a can't miss for today's sports fan. Aligned to Common Core Standards and correlated to state standards. SportsZone is an imprint of Abdo Publishing, a division of ABDO.
This edition, revised and updated for the 2007-2008 season, features an easy-to-understand expanded format, new statistics, an index of every retired player since 1917, a detailed breakdown of all the hot prospects, and information on every current player. Photos throughout.
Diamond, working directly with the National Hockey League and each of the individual teams, has created the most comprehensive resource on the sport. This edition has complete career data on all active NHL players plus more than 1,000 prospects and 400 photos.
This edition, revised and updated for the 2007-2008 season, features an easy-to-understand expanded format, new statistics, an index of every retired player since 1917, a detailed breakdown of all the hot prospects, and information on every current player. Photos throughout.