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The belief that you need to market to doctors or remain trapped inside of the insurance system is built into the culture of the physical therapy profession. Building relationships with doctors is idealized and having more of them refer to you is how you are allowed to believe is the only way to grow a private practice. But what if there was another way? What if it could be easier than having to relentlessly suck up to the doctors, baking cakes and cookies in exchange for patients? And what if there was an alternative to accepting peanuts from insurance companies who pay barely enough to keep the doors open - never mind take home a profit? This book is that alternative and Paul Gough - one of the worlds first physical therapists to scale a successful cash pay clinic beyond one location - shares with you his exact system for attracting more cash pay patients, making more profit - and still getting home by 5pm each night. Here's just some of what you will learn in this book:- How to attract patients happy to pay in CASH (bye-bye insurance headaches)- How to get floods of new patients - even if you can't get referrals from doctors - How to 10 X your clinic PROFIT using an easy to copy direct marketing system - How to add at least $100k in cash pay revenue (in the next 12 months)- Where to find cash pay patients - and without needing a huge marketing budget
Do you wish you could start a money-making physical therapy business today ... without resorting to the ongoing hassle of insurance?Are you tired of billing insurance for every last penny? Do you wish you could get paid faster, and for more interesting clients? Do you want to help people without all that red tape?Well, now you can. With Danny Matta's new book, F*ck Insurance: Your Playbook to A Successful Performance PT Practice and Never Having to Deal with Insurance Again, you'll get all the tools you need to create the job of your dreams.After all, if you can't find a career you love, you'll have to build one yourself. This prime tenet is what motivated Matta to pen his irreverent text. With gritty, raw, proven and actionable advice, he shows physical therapists how to have success in a pratice model that doesn't take insurance at all and attract the clients they really want to serve.Inside this book, you'll learn: -Which segment of the population makes for the most satisfying physical therapy clients-How Matta built his own business in just a few years and now sees incredible results, both financially and client-wise-How to avoid high-volume, corporate insurance mills-The secret behind climbing to higher and higher levels of income each month-The 5 phases of the cash performance PT clinic-Whether you're a burn-the-ships or a side-hustle kind of person-What the proof-of-concept phase is, and what it means for you-What the survival phase is, and why "survival" isn't a bad thing-What the success phase is, and how you can achieve it as quickly as possible-What your revenue level says about your business model-The surprisingly obvious mindset shift you need to make your dreams come true-Which mistakes you're likely to make, and why that doesn't matter-How to build a team without selling out or going broke-What freedom really looks like ... and why you deserve it-How to tell insurance to f*ck off and see incredible results immediatelySo who is Danny Matta to give this advice? He's a former Army Physical Therapist turned entrepreneur. One fateful morning, he sat in his car questioning if he wanted to be a PT anymore. Burned out by an incredibly high volume of patients and endless documentation, he decided to leave his career as a PT in the Army. Knowing nothing about business, he dove headfirst into starting a cash-based PT clinic in a windowless room in the corner of a CrossFit gym. Guess what? It worked out. Today, Matta not only serves his dream clients, he sees incredible revenue, employs a happy team of fellow PTs and enjoys the freedom of which he once only dreamed.You can do it too.So don't wait. Buy this book NOW to build the happier, healthier, stronger business you've always known you could have.
Hadronic radiotherapy uses particle beams to treat tumors located near critical body structures and tumors that respond poorly to conventional photon and electron beam radiotherapy. Initial research in hadronic radiotherapy was performed using accelerators built for physics research. The good results of the proton and ion therapy programs have enhanced the tendency to use protontherapy as a routine method. There are about 20 working protontherapy facilities (first, second and third generation) and more than 30 centers are planned.This book presents the first comprehensive overview of the field with a discussion on the fundamental basis of particle physics and radiobiology, as well as review of clinical and technical specifications and designs for proton radiotherapy. In particular, the current designs of proton and heavy ion accelerators, beam delivery systems, gantries, beam monitoring and dosimetry systems, control and safety systems, patient positioning and immobilization devices, and ancillary treatment facilities are widely discussed.
Featuring 75 proven methods to boost your sales, the Digital Marketing Accelerator provides you with the strategies you need to grow your business in today's fast-paced digital marketing environment. This concise guide provides the insights of nearly 200 thought-leaders in the field, presented in simple everyday language that's easy to understand and apply in business situations you're likely to experience regularly. Combining the foundations of digital marketing with social media applications, this book provides a robust introduction to many of the topics that digital marketers need to know to break through the online "noise" and propel their businesses to become market leaders.
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
Winner of the Shingo Publication Award Accelerate your organization to win in the marketplace. How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.
Could your private practice be more profitable if you weren't treating patients all day, every day?Leadership in Private Practice challenges your existing beliefs about leadership and exposes the real reasons so many healthcare professionals struggle to be great business owners. This book will force you to re-imagine, re-think, and re-organize your view of business leadership and expose what is really required to finally create a profitable private practice that doesn't have you shackled to the treatment room day after day, year after year. In this radically different approach to thinking about leadership, private practice owner Paul Gough destroys the myth that all you have to do to run a better private practice is become a "better practitioner." Instead, he shares, it's about acquiring a specific set of business leadership skills that are available to anyone and being willing to do the work required of a CEO. It all starts with knowing exactly what that work is - and that's precisely what you'll learn in the pages of this book. Make no mistake. This book is about one thing and one thing only: exposing what it really takes to be a successful CEO of a profitable private practice that is a pleasure to own and run.
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.