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Jack Santino's analysis encompasses everything from movies to romance novels, from television shows to comic books. One especially fascinating feature of this study is its examination of the packaged-foods industry and the manner in which soft drinks, beer, snack cakes, cookies, candy, and breakfast cereals are regularly repackaged to reflect particular holidays. In what becomes a central theme of the book, Santino shows how holidays give companies the opportunity to create an illusion of novelty for products that otherwise remain unchanged over time. For example, the holiday Chips Ahoy cookies or Halloween Oreos differ only in their appearance from the everyday products, but they assume a quality of uniqueness through their association with a special time of the year. Throughout the book, Santino examines the logic by which commercial culture and holidays are linked. Halloween, for instance, with its traditional symbolism of death, evil, and monsters, has served as a theme for heavy metal music and slasher films. This, in turn, has led to some interesting transmutations as one text borrows from another in the wake of a commercial success. When John Carpenter's pioneering 1978 slasher film Halloween became a box-office hit, it was perhaps inevitable that other holiday-based slasher films - New Year's Evil, April Fool's Day, and Silent Night, Deadly Night - would follow. Copiously illustrated, New Old-Fashioned Ways is at once entertaining and informative - a treat for general readers as well as an important work for scholars in a variety of fields, including communications, folklore, anthropology, sociology, and business.
Contrary to popular opinion, being “old fashioned” doesn’t mean you’re dull or unromantic. In fact, a true old-fashioned relationship can be more exciting and romantic than anything you’ve ever experienced! So what does it mean to do things The Old Fashioned Way? Sure, it means opening doors, holding out chairs, and taking things slow. But a true old-fashioned romance goes much deeper than that. Inspired by the motion picture Old Fashioned, this book will show you how to reclaim the lost art of romance by introducing you to romantic love as God intended it—for all of us. Regardless of your past experiences, where you’ve been, or where you are now, you can find and create a love that will last a lifetime. As you work your way through this 40-day journey of inspiring readings and questions for reflection, you’ll discover all the unique and amazing benefits of doing things the old-fashioned way and be well on your way to creating a love story for the ages.
The crossbow is an iconic weapon of the Middle Ages and, alongside the longbow, one of the most effective ranged weapons of the pre-gunpowder era. Unfortunately, despite its general fame it has been decades since an in-depth history of the medieval crossbow has been published, which is why Stuart Ellis-Gorman's detailed, accessible, and highly illustrated study is so valuable. The Medieval Crossbow approaches the history of the crossbow from two directions. The first is a technical study of the design and construction of the medieval crossbow, the many different kinds of crossbows used during the Middle Ages, and finally a consideration of the relationship between crossbows and art. The second half of the book explores the history of the crossbow, from its origins in ancient China to its decline in sixteenth-century Europe. Along the way it explores the challenges in deciphering the crossbow's early medieval history as well as its prominence in warfare and sport shooting in the High and Later Middle Ages. This fascinating book brings together the work of a wide range of accomplished crossbow scholars and incorporates the author's own original research to create an account of the medieval crossbow that will appeal to anyone looking to gain an insight into one of the most important weapons of the Middle Ages.
A complete history of one of the world's most iconic cocktails--now the poster child of the modern cocktail revival--with fifty recipes for classic variations as well as contemporary updates. No single cocktail is as iconic, as beloved, or as discussed and fought-over as the Old-Fashioned. Its formula is simple: just whiskey, bitters, sugar, and ice. But how you combine those ingredients—in what proportion, using which brands, and with what kind of garnish—is the subject of much impassioned debate. The Old-Fashioned is the spirited, delightfully unexpected story of this renowned and essential drink: its birth as the ur-cocktail in the nineteenth century, darker days in the throes of Prohibition, re-ascension in the 1950s and 1960s (as portrayed and re-popularized by Don Draper on Mad Men), and renaissance as the star of the contemporary craft cocktail movement. Also featured are more than forty cocktail recipes, including classic variations, regional twists, and contemporary updates from top bartenders around the country. All are accessible, delicious, and elegant in their simplicity, demonstrating the versatility and timelessness of the Old-Fashioned formula. With its rich history, stunning photography, and impeccable recipes, The Old-Fashioned is a celebration of one of America’s greatest bibulous achievements. It is a necessary addition to any true whiskey- or cocktail-lover’s bookshelf, and destined to become a classic on par with its namesake beverage.
The Bar Book — Bartending and mixology for the home cocktail enthusiast Learn the key techniques of bartending and mixology from a master: Written by renowned bartender and cocktail blogger Jeffrey Morgenthaler, The Bar Book is the only technique-driven cocktail handbook out there. This indispensable guide breaks down bartending into essential techniques, and then applies them to building the best drinks. Over 60 of the best drink recipes: The Bar Book contains more than 60 recipes that employ the techniques you will learn in this bartending book. Each technique is illustrated with how-to photography to provide inspiration and guidance. Bartending and mixology techniques include the best practices for: Juicing Garnishing Carbonating Stirring and shaking Choosing the correct ice for proper chilling and dilution of a drink And, much more If you found PTD Cocktail Book, 12 Bottle Bar, The Joy of Mixology, Death and Co., and Liquid Intelligence to be helpful among bartending books, you will find Jeffrey Morgenthaler’s The Bar Book to be an essential bartender book.
100 spell-binding, crowd-pleasing cocktails. Work some magic at home with these original cocktail recipes from everyone's favourite experimental bar, The Alchemist. Elevate your mixology skills and bring some creativity to your bar cart with unique and show-stopping tipple time recipes, from their iconic Caramelised Rum Punch and Smokey Old Fashioned, to new takes on the cocktail classics. With chapters from Chemistry & Theatre, Twisted Classics and New Wave to Classics and Low & No Alcohol, The Alchemist Cocktail Book truly has something for everyone, from mixing novices to experienced bartenders. Bring some dramatic flair to your cocktail hour, with recipes including: Lavender Daiquiri Paloma Rhubarb and Custard Sour Bananagroni Maple Manhattan Cola Bottle Libre Grapefruit and Apricot Martini
Natural Cooking the Old-Fashioned Way is an innovative book, to say the least. It is an unusual compilation of usable recipes from days long gone by—many of them from the colonies of pre-Revolutionary War days. Other delightful food preparation methods are from the bustling and colorful 1800's. Many of the recipes in this volume were carefully treasured for years and handed down through the author's family over a number of generations. Other recipes are classics, in the historical sense, for they were known to be the favorites of notable families from the distant past. Each recipe is concocted completely with the natural and unadulterated ingredients. All are appetizing and healthful.
"Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story" by John Haugh and Michael Shaughnessy reveals the remarkable journey of two Midwestern chemical salesmen who built a $400 million business without venture capital. In the 1980s, Haugh and Shaughnessy discovered a novel way to add color to plastics, an incremental innovation with enormous potential in the global plastics industry. Lacking the connections and experience to secure venture capital, they turned to a straightforward, old-fashioned strategy: focusing on sales. Driving their beat-up cars around the Ohio River Valley, they committed to a single guiding principle for every decision about customers, capital, or human resources: “Will it generate sales quickly?” This relentless sales-first mindset allowed them to grow their company, ColorMatrix, to over $100 million in revenues. Their dedication paid off when they eventually recapitalized the company and sold it for over $400 million, creating hundreds of jobs in Rust Belt Cleveland along the way. "Sales First!" not only chronicles the business strategies and entrepreneurial spirit that propelled ColorMatrix to success but also highlights the importance of maintaining strong personal relationships in business. John and Mike managed their partnership so well that they never had a significant disagreement, showcasing the power of mutual respect and shared vision. This inspiring narrative offers valuable lessons for entrepreneurs and business leaders on achieving growth through sheer determination and a focus on immediate sales, making it a must-read for anyone looking to build a successful company without relying on external funding. “Sales First!” is part of the Braun Collection, a suite of business education resources that includes bestsellers such as “Billion or Bust!” by former Rackspace CEO Lanham Napier.
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