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Geoff Cutmore offers a fresh approach to the age-old battle of profitable investing in uncertain times. With most experts now predicting volatile stock market conditions in the years ahead, many old, tried-and-true investment strategies no longer work. Cutmore reveals how some well-known investors continue to make money in these difficult economic times. "Through the biggest equity bubble and bear market in a generation Geoff Cutmore has been a pivotal commentator on these unfolding events in his role as main anchorman for CNBC Europe’s award winning business breakfast programme Squawk Box. In this book Geoff provides a fascinating insight into some of the leading characters in the investment industry and how their alternative investment styles have worked during the biggest bear market in a generation. It is essential reading for all those people who have an interest in investment and can help investors understand some of the different investment approaches which have evolved during this tumultuous period." Nigel Bolton, Head of European Equities, Scottish Widows Investment Partnership "Is the bear market in stocks over or are we in for many more tough years, and what does that mean for our hard-earned pension portfolios? By talking to some of the great original thinkers in investing, Geoff skillfully draws out some fascinating answers. An absolute pleasure to read!" Bob McKee, Chief Economist, Independent Strategy, London-based global investment consult
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.
Award-winning business journalist Dan Gearino leads a tour through the world of comic shops, telling the story of the direct market from its 1970s origins to today. Includes profiles of forty notable shops in the U.S. and Canada, and a close look at The Laughing Ogre in Columbus.
Thunder Canyon Nugget Found: One genuine cowboy, in need of a cowgirl Folks in Thunder Canyon all remember the broad-shouldered, blond cowpoke with the green eyes and somber expression. We haven't seen Cody Overton smile much in the years since he lost his wife. But there's been a strange discovery inside Catherine Clifton's new secondhand boutique, Real Vintage Cowboy. Rumor has it that the eldest Clifton sister has found Cody Overton's heart Is it true that cutie Catherine has put the spring back in Cody's boot-scootin' step? Stay tuned, smart shoppers, and find out whether Catherine and Cody can seal the deal--and what other surprises the sassy shopkeeper might have in store
If you want to future-proof your business, you need to challenge the status quo. Rocking the Ship enables you to create and implement groundbreaking innovations. You will... -Understand why your company struggles to create business innovations -Learn how to develop disruptive business models systematically -Attain intellectual leadership by virtually and playfully attacking your own industry -Create momentum by also turning fellow managers into business model mavericks -Find ways for implementing new business models in conjunction with your current business Rocking the Ship empowers all managers, regardless of rank, function, or industry, to be bolder and faster than current or would-be competitors. The system is easy to learn and apply, thereby presenting a compelling alternative to running lengthy and expensive consulting assignments.
Thunder Canyon Nugget Invasion of the Baby Mavericks! What could be more of a handful than a babbling, bouncing baby? How about two? Sexy single dad Clayton Traub already has a full plate with adorable six-month-old Bennett. But now tipsters tell us Clay's got a new main squeeze in Antonia Wright. Yes, that Antonia—feisty, independent and eight months pregnant! Antonia knows better than to fall for a wrangler bunking at her boardinghouse—particularly in her condition. But how can she resist Clay's magnetism when he's living so close? Never underestimate the power of a Traub, big or small. Stay tuned, rough riders, and see if the cowboy daddy can lasso Toni's heart!
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth. Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common Contains company profiles from BRIC countries that have proved to be successful Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.
Thirty-four essays and interviews with some of the greatest individuals, malcontents and free thinkers of the last 150 years - including Louise Brooks, Richard Pryor, David Bowie, Liam Gallagher and Daniel Day-Lewis - this is a collection that exonerates the maverick and celebrates the individual. It is an essential read for the left of field.