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As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
This collection of essays covers all essential aspects of media entertainment, written in a non-technical style for appeal to scholars in communication and psychology as well as to students at mid to advanced levels of study.
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication technology that outlines its technical capabilities, diffusion, and uses; *Theory—featuring a discussion of relevant theories used to study the social impacts of the communication technology in question; *Empirical Findings—providing an analysis of recent academic and relevant practical work that explains the impact of the communication technology on social change; and *Social Change Implications—proposing a summary of the real world implications for social change that stems from synthesizing the relevant theories and empirical findings presented throughout the book. Communication Technology and Social Change will serve scholars, researchers, upper-division undergraduate students, and graduate students examining the relationship between communication and technology and its implications for society.
Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.
Human values--including accountability, privacy, autonomy, and respect for person--emerge from the computer systems that we build and how we choose to use them. Yet, important questions on human values and system design have remained largely unexplored. If human values are controversial, then on what basis do some values override others in the design of, for example, hardware, algorithms, and databases? Do users interact with computer systems as social actors? If so, should designers of computer persona and agents seek to build on such human tendencies, or check them? How have design decisions in hospitals, research labs, and computer corporations protected or degraded such values? This volume brings together leading researchers and system designers who take up these questions, and more.
Using clear and accessible language this book examines the growing field of ‘smart technology’ for the home. The author first introduces the field before exploring the various background issues, including how the home differs from other environments. He then shows how these background issues affect the design and usability of these technologies. A detailed case study looks at the use of handheld and wearable digital technology in sheltered housing. The last section examines what it is like to live in a smart home and why they have so far failed to reach the levels of success originally predicted. Invaluable reading for anybody interested in designing smart technologies for the home.
This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. It is an original and radical analysis structured in a multi-disciplinary and progressive way.
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.
Recently, the communication discipline has devoted increasing energy toward the study of aging, yet most of the research has insufficiently addressed a crucial factor in communicative relationships--culture. Meanwhile, cross-cultural/intercultural communication has not adequately addressed the aging process. Combining three powerful elements--communication, aging, and culture--all of which have an increasingly profound impact on today's multicultural society, this book focuses on older Americans in various communicative contexts within the framework of their cultures. Composed of original research by experts in their respective fields, the book combines communication, aging, and culture for a unique examination of those elements in American society. Section 1 deals with perspectives in cross-cultural communication and aging. These perspectives both illustrate the issues that greatly affect the lives of our elders and suggest ways to improve their status. Section 2 showcases three American co-cultures: Hawaiian, Arab, and Mormon illustrate how language, attitudes, and mentoring can serve as the links for maintaining cross-generational continuity in multicultural society. Section 3 demonstrates that many American organizations frequently contribute to the hardships that both internal elder customers (employees) and external elder customers (residents and patients) must endure. Section 4 incorporates popular culture and aging. It presents the role of selective popular media in portraying our elders. Because Americans rely heavily on the media, their mediated perceptions can have a profound impact on their attitudes toward the older population. Designed as a reader or supplementary text for college students in communication, gerontology, anthropology, sociology, and other related fields, this text can also be used by professionals in gerontological service areas, by libraries, and as a personal reference. It offers extensive appendices, figures, and tables for additional reference.