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The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.
In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
In the rapidly evolving landscape of the 21st century, the rise of artificial intelligence (AI) has dramatically transformed the job market in India. "Jobless in the New India: Navigating the AI Disruption" is a comprehensive exploration of the profound impact of AI on the Indian workforce and the crucial strategies individuals and policymakers must adopt to thrive in this new reality. This timely and insightful book delves deep into the challenges and opportunities presented by the AI revolution. Addressing the growing trend of automation and its sweeping effects on traditional job roles, the author provides a nuanced understanding of the skills and mindsets necessary to remain competitive in the age of intelligent machines. Packed with real-world case studies, data-driven analyses, and expert insights, "Jobless in the New India" equips readers with the knowledge and tools to: - Understand the scope and pace of AI-driven disruption across various industries in India - Identify emerging job trends and in-demand skills for the future of work - Develop a versatile skillset and adaptive mindset to future-proof your career - Navigate the complex landscape of reskilling, upskilling, and entrepreneurship - Advocate for policy reforms and educational reforms to prepare the Indian workforce Whether you are an employee facing job uncertainty, an entrepreneur seeking to leverage AI, or a policymaker tasked with shaping the future of work, this book is an essential guide to navigating the AI disruption and thriving in the new Indian economy.
The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed. Silicon Valley executive, thought leader, and New York Times best-selling author Inder Sidhu shows how cloud computing, social media, mobility, sensors, apps, big data analytics, and more can be brought together in virtually infinite combinations to create opportunities and pose risks previously unimaginable. You’ll learn how digital pioneers are applying connected digital technologies, also known as the Internet of Everything, to dramatically improve financial performance, customer experience, and workforce engagement in fields ranging from healthcare to education, from retail to government. Sidhu combines the practical perspective of practitioners with the extensive experience of experts to show you how to win in the new digital age. He takes you behind the scenes, engaging with business leaders from Apple, Google, Facebook, Cisco, Intel, Amazon, Walmart, Starbucks, RSA, Kaiser, Cleveland Clinic, Intermountain Healthcare, and so on and with academic leaders from Stanford, Yale, Wharton, MIT, Coursera, Khan Academy, and more and reveals their winning strategies and execution tactics for your benefit. Sidhu also discusses the key challenges of privacy, security, regulation, and governance in depth and offers powerful insights on managing crucial ethical, social, cultural, legal, and economic issues that digitization creates. He shows what the digital revolution will mean for you, both personally and professionally--and how you can win. Learn how you can leverage the digital revolution to Deliver superior customer experiences Improve your organization’s financial performance Drive employee productivity, creativity, and engagement Build smart, efficient cities brimming with opportunity Make education more effective and relevant Achieve better health outcomes Make retail compelling, convenient, and profitable Balance privacy with security Protect yourself before, during, and after a cyberattack Accelerate your career and live a better life
Consulting Decoded: Your Roadmap to Success in the Digital Age Are you ready to thrive in the ever-evolving world of consulting? In today's fast-paced, technology-driven landscape, the rules of the game have changed. "Consulting Decoded" is your essential guide to navigating this new terrain and achieving unprecedented success. Inside, you'll discover: Essential Skills for the Digital Age: Go beyond the basics and master the tech fluency, adaptability, and hybrid expertise that modern clients demand. The Solopreneur Mindset: Unleash your entrepreneurial spirit, build a thriving business, and achieve the freedom and financial rewards you crave. Client Relationship Mastery: Learn the secrets to building trust, exceeding expectations, and turning clients into lifelong advocates. Winning Proposals and Pricing Strategies: Craft irresistible proposals, negotiate with confidence, and implement value-based pricing that reflects your worth. Specialized Consulting Deep Dive: Explore the latest trends and strategies in strategy consulting, operational excellence, financial consulting, and more. Marketing and Branding for Consultants: Build your brand, attract high-value clients, and establish yourself as a thought leader in your niche. The Future of Consulting: Get ahead of the curve with insights into emerging trends, technologies, and the evolving role of consultants in the digital age. Whether you're a seasoned pro or just starting out, "Consulting Decoded" is your roadmap to unlocking your full potential and achieving lasting success in the dynamic world of consulting. Don't get left behind. Grab your copy of "Consulting Decoded" today and start your journey to becoming a sought-after consultant in the digital age!
As the Fourth Industrial Revolution barrels forward and the pace of disruption accelerates, all organizations must operate with agility. But this urgent priority, now widely-accepted by senior leaders, presents a major challenge: In business, government, and warfare, agility is a buzzword. There is no common understanding of what it means, or of what it takes to be consistently agile. In this groundbreaking book, Leo Tilman and Charles Jacoby offer the first comprehensive assessment of the fundamental nature of organizational agility and then describe the essential leadership practices for achieving it. They show that agility is far superior to mere speed or adaptability. Pinpointing its distinctive features, they define agility as the ability to detect and assess changes in the competitive environment in real time and then take decisive action. They demonstrate that agility enables an organization to outmaneuver competitors by seizing opportunities; better defending against threats; and acting as a well-orchestrated collective of teams that are empowered to take disciplined initiative. Combining their personal experience of building and leading agile organizations, Tilman in the realm of business and finance and Jacoby in battlefield command and homeland security, they present a powerful approach to fostering agility up and down an organization, and out to its very edges. They show how to detect opportunities and threats by fighting for risk intelligence; how to pierce through complexity and unleash creativity by nurturing a culture of honesty and trust; how to meld top-down vision and planning with decentralized execution; and how to enhance strategy by recognizing organizations as dynamic portfolios of risk. In a world where leaders and their teams must brave the unknown and step confidently forward – or risk extinction – Agility provides a vital roadmap for seizing the unprecedented possibilities of the new age and dominating change instead of being dominated by it.