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A fascinating text accompanies an equally compelling collection of archival photography recalling past and present car dealer phenomena like new model previews and grand openings (i.e., soaped showroom windows, veiled cars, search lights), promotions and giveaways, business practices from early-century animal trade-ins to today's refreshing Saturn-style service, customer relations and service centers, and nontraditional automotive outlets like Sears-Roebuck and hardware stores.

NHTSA Amendments

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance

Published: 1985

Total Pages: 518


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Tom Crumm thinks the American auto industry can regain the world leadership it once enjoyed in design, manufacturing and sales of world-class quality vehicles - and profitability. There are nearly a million American jobs at stake and when the ideas in this book spread to component and other industries it becomes fuel for discussion of a turnaround of America's industrial sector and a turnaround of the economy. General Motor's CEO Roger Smith was a visionary and fully realized that change was needed at GM. Tom Crumm played a vital role in the rethinking that was to help the company steer a new course; as a strategic planner he was deeply involved in the creation of the Saturn project in 1985. Many lessons may be learned from Saturn's rise and fall that could be used to further the understanding of how the American manufacturing sector can be restored to its world class position. These include: - corporate culture and leadership, or the lack of it - the integration of technology and workers - employee empowerment and labor relations - supplier relations and vertical integration - and sales philosophy and customer satisfaction The biggest threat to a worker's job is an unprofitable company. Accordingly, the adversarial relationship with the company was not in the best long term interest of union members. The union had to change as well as the company. This point and the whole discussion will be of compelling interest to all who want to know what happened to America's auto making capability. Others have recently tried to explain what went wrong in the auto industry. 'Crash Course' by Paul Ingrassia, for instance, shows that the author had extraordinary access to behind-the-scenes meetings and conversations -- but he has little to say about engineering, manufacturing, or product development. This book addresses just those practical areas where productive change can be made.
Considers automobile dealers charges of unfair marketing practices by automobile manufacturers and discusses possible remedies.
The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.