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Brunei Investment and Business Guide - Strategic and Practical Information
This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.
Vol. 10 of the BSA - Series “Shareholder value”, the old, egocentric mantra of business is obsolete. Modern entrepreneurs care about society and the environment – simply because employees as well as more and more customers appreciate fair and sustainable business conduct. Enterprises try to meet this demand by implementing Corporate Social Responsibility (CSR), a strategic tool to engage with important stakeholders, build trust and enhance long-term competitiveness. SMEs are predestined for such close relations to customers and communities. But still SMEs hesitate to fully engage in CSR, mostly for their tight time resources and budgets. The authors of this book demonstrate that for SMEs in the Baltic Sea region CSR is a key to future success, that does not need to be overly sophisticated or costly. Women are still underrepresented as entrepreneurs in the Baltic Sea Region. In the second part of this book the authors look into the barriers that hinder women from starting their own business and develop strategies to change this in order to tap two of the great resources of the Baltic Sea Region – the knowledge and creativity of half its workforce. The texts in the book are printed in German or English.
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
The main focus of the alcohol strategy is binge drinking and its consequences for anti-social behaviour. Those are important issues, but the health impact of chronic alcohol misuse is also significant and greater emphasis needs to be placed on addressing that impact. In order to be effective the Strategy needs some clearer objectives to provide a framework for both policy judgements and accountability. The Committee recommends that Public Health England should have a central role in developing these objectives, and linking them to local strategies in every area across the country. The Committee supports the decision to introduce a minimum unit price for alcohol, but a transparent process must be put in place in order to ensure that the price level is evidence-based and is monitored to assess its effectiveness. The Committee concludes that: the Responsibility Deal is intrinsic to responsible corporate citizenship, but it is not a substitute for Government policy; the alcohol industry needs to acknowledge that its advertising messages do have an effect on attitudes if it wishes to be seen as a serious committed partner in the Responsibility; rules on alcohol advertising should be re-examined to reduce the likelihood of adverts influencing young people under 18; Public Health England should undertake an evaluation of the effectiveness of the Responsibility Deal and should commission a study into the principles and implications of introducing the French Loi Evin; the Department of Health's work on which models of treatment provision are most effective in addressing the health issues caused by alcohol abuse is welcome