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In March 1961 America's most prominent journalist, Edward R. Murrow, ended a quarter-century career with the Columbia Broadcasting System to join the administration of John F. Kennedy as director of the United States Information Agency (USIA). Charged with promoting a positive image abroad, the agency sponsored overseas research programs, produced documentaries, and operated the Voice of America to spread the country's influence throughout the world. As director of the USIA, Murrow hired African Americans for top spots in the agency and leveraged his celebrity status at home to challenge all Americans to correct the scourge of domestic racism that discouraged developing countries, viewed as strategic assets, from aligning with the West. Using both overt and covert propaganda programs, Murrow forged a positive public image for Kennedy administration policies in an unsettled era that included the rise of the Berlin Wall, the Cuban Missile Crisis, and support for Vietnam's Ngo Dinh Diem. Murrow's Cold War tackles an understudied portion of Murrow's life, reveals how one of America's most revered journalists improved the global perception of the United States, and exposes the importance of public diplomacy in the advancement of U.S. foreign policy.
For over four decades, the Cold War superpowers endeavored mightily to "win hearts and minds" abroad through public diplomacy. Hearts, Minds, Voices explores how the non-European world responded to this media war by joining it, rejecting the Cold War in favor of forging an imagined community grounded in nonalignment, economic development, and racialized solidarity: the "Third World."
There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.
Public diplomacy - the uncertain art of winning public support abroad for one's government and its foreign policies - constitutes a critical instrument of U.S. policy in the wake of the Bush administration's recent military interventions and its renunciation of widely accepted international accords. Wilson Dizard Jr. offers the first comprehensive account of public diplomacy's evolution within the U.S. foreign policy establishment, ranging from World War II to the present. Dizard focuses on the U.S. Information Agency and its precursor, the Office of War Information. Tracing the political ups and downs determining the agency's trajectory, he highlights its instrumental role in creating the policy and programs underpinning today's public diplomacy, as well as the people involved. The USIA was shut down in 1999, but it left an important legacy of what works and what doesn't in presenting U.S. policies and values to the rest of the world. Inventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.
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Nigel J. Ashton analyses Anglo-American relations during a crucial phase of the Cold War. He argues that although policy-makers on both sides of the Atlantic used the term 'interdependence' to describe their relationship this concept had different meanings in London and Washington. The Kennedy Administration sought more centralized control of the Western alliance, whereas the Macmillan Government envisaged an Anglo-American partnership. This gap in perception gave rise to a 'crisis of interdependence' during the winter of 1962-3, encompassing issues as diverse as the collapse of the British EEC application, the civil war in the Yemen, the denouement of the Congo crisis and the fate of the British independent nuclear deterrent.
Published at a time when the U.S. government's public diplomacy is in crisis, this book provides an exhaustive account of how it used to be done. The United States Information Agency was created in 1953 to "tell America's story to the world" and, by engaging with the world through international information, broadcasting, culture and exchange programs, became an essential element of American foreign policy during the Cold War. Based on newly declassified archives and more than 100 interviews with veterans of public diplomacy, from the Truman administration to the fall of the Berlin Wall, Nicholas J. Cull relates both the achievements and the endemic flaws of American public diplomacy in this period. Major topics include the process by which the Truman and Eisenhower administrations built a massive overseas propaganda operation; the struggle of the Voice of America radio to base its output on journalistic truth; the challenge of presenting Civil Rights, the Vietnam War, and Watergate to the world; and the climactic confrontation with the Soviet Union in the 1980s. This study offers remarkable and new insights into the Cold War era.
At the height of the Cold War, the US sought to maintain power and influence in the Greater Middle East - the region from Morocco to India - in the context of a growing threat from Russia and the decline of British imperialism. This original and important study illuminates this tense period in international relations, offering many new insights into the global situation of the 1950s and 1960s. Roby Barrett casts fresh light on US foreign policy under Eisenhower and Kennedy, illuminating the struggles of two American administrations to deal with massive social, economic, and political change in an area sharply divided by regional and Cold War rivalries. With a dramatic backdrop of revolutionary Arab nationalism, Zionism, indigenous Communism, teetering colonial empires, unstable traditional monarchies, oil, territorial disputes and the threat of Soviet domination of the region, this book vividly highlights the fundamental similarities between the goals and application of foreign policy in the Eisenhower and Kennedy administrations as well as the impact of British influence on the process. Drawing on extensive research in archives and document collections from Kansas to Canberra as well as numerous interviews with key policy makers and observers from both the Eisenhower and Kennedy administrations, Roby Barrett explores the application of the Cold War containment policy through economic development and security assistance. Within the broader context of the global Cold War struggle, the Greater Middle East also held the potential as the flashpoint for nuclear war, and Barrett analyses fully the implications of this for international relations. In the process this book draws some unexpected conclusions, arguing that Eisenhower's policies were ultimately more successful than Kennedy's, and offers an important and revisionist contribution to our understanding of the Cold War and the Middle East.
Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe