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Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.
As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.
The human condition has continued to improve phenomenally in today’s world with the development of technology and medicine. This includes developing countries in areas such as Africa, Asia, and South America. Despite the emergence of economy, education, and infrastructure in these regions, media outlets continue to forego their advancements in favor of the negativities that plague these states such as poverty, hunger, and corruption. There is a need to research international media portrayals of the less developed world to ascertain the myth that these areas are still struggling. Deconstructing Images of the Global South Through Media Representations and Communication provides emerging research exploring the theoretical and practical aspects of how global media analyzes developing countries. Featuring coverage on a broad range of topics such as cultural affirmation, online platforms, and audience perception, this book is ideally designed for communications specialists, journalists, broadcasters, newscasters, conflict photographers, media practitioners, policymakers, international relation experts, column writers/editors, students, politicians, government officials, researchers, and academicians seeking current research on the world’s perception of developing countries through media coverage.
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..
Nationalist movements remain a force in contemporary American politics, regardless of political party. Recently, social issues have moved to the forefront of American society, and civilian participation in activism is at an all time high. The nationalism that the world started to experience pre-2016, but much more intently post-2016, has impacted international alliances, global strategies, and threatened the fragile stability that had been established in the post-September 11th world. Major political events in more recent times, such as the American election, have brought social issues into stark focus along with placing a spotlight on politics and nationalism in general. Thus, there is an updated need for research on the most current advances and information on nationalism, social movements, and activism in modern times. Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities discusses the ways in which nationalism and nationalist ideologies have permeated throughout America and the international community. This work considers the rise of neo-nationalism stemming from the Tea Party in the United States, Brexit and the era of the Tory Divorce from Europe, contemporary electoral politics that are helping in the spread of nationalist policies and leaders (providing a normalization of policies that are sometimes anti-democratic), the 2020 resurgence of Black Lives Matter after the deaths of George Floyd and Breonna Taylor, and the role of the coronavirus pandemic in helping to shape the world order to come. This book will be ideal for activists, politicians, lawyers, political science professors and researchers, international relations and comparative politics professors and students, practitioners, policymakers, researchers, academicians, and anyone interested in the current state of global politics, nationalism, and activism in political participation.
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.