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How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
This lively and fascinating text traces the key developments in computation – from 3000 B.C. to the present day – in an easy-to-follow and concise manner. Topics and features: ideal for self-study, offering many pedagogical features such as chapter-opening key topics, chapter introductions and summaries, exercises, and a glossary; presents detailed information on major figures in computing, such as Boole, Babbage, Shannon, Turing, Zuse and Von Neumann; reviews the history of software engineering and of programming languages, including syntax and semantics; discusses the progress of artificial intelligence, with extension to such key disciplines as philosophy, psychology, linguistics, neural networks and cybernetics; examines the impact on society of the introduction of the personal computer, the World Wide Web, and the development of mobile phone technology; follows the evolution of a number of major technology companies, including IBM, Microsoft and Apple.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Feeling unsure about your critical care nursing skills? Time to gain some confident know-how, with the freshly updated Critical Care Nursing Made Incredibly Easy!®, 5th Edition. This friendly, fully illustrated guide offers clear, concise direction on treating numerous acute and life-threatening issues. Absorb current best practices on critical care basics and specialized areas such as advanced life support measures, multisystem trauma, and treating specialized needs. This is ideal guidance for students, nurses new to clinical care, and those preparing for the Critical Care (CCRN) certification exam.
The market for durable products using modified wood has increased substantially during the last few years. This is partly because of the restriction on the use of toxic preservatives due to environmental concerns, and to lower maintenance cost and time. Furthermore, as sustainability becomes a greater concern, the environmental impact of construction and interior materials is factored in planning by considering the whole life cycle and embodied energy of the materials used. Wood is modified to improve its intrinsic properties, enhance the range of applications of timber, and to acquire the form and functionality desired by engineers without calling the environmental friendliness into question. Wood modification processes are at various stages of development, and the challenges faced in scaling up to industrial applications differ. The aim of this book is to put together the key elements of the changes of wood constituents and the related changes in wood properties of modified wood. Further, a selection of the principal technologies implemented in wood modification are presented. This work is intended for researchers, professionals of timber construction, as well as students studying the science of materials, civil engineering and architecture. This work is not exhaustive, but intends to deliver an outline of the scientific disciplines necessary to apprehend the technologies of wood modification and its behavior during treatment, as well as during its use.
Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data