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Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmót becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmót, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Bachelor Thesis from the year 2012 in the subject Tourism - Miscellaneous, grade: 2,6, Heidelberg International Business Academy, language: English, abstract: Despite the fact that horse-based tourism is popular as a high-impact recreational activity, this research field has received little attention. Although motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate, how the Landsmót affect the motivation of the German Icelandic Horse community regarding their decision to travel to Iceland. Special focus was put on their individual motivation to visit the Landsmót and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. Responses from 222 German Icelandic Horse community members were used in order to answer the research questions. The results illustrate, regardless of gender, that equestrian tourists of the German Icelandic Horse community were mostly motivated by entertainment and aesthetic needs, rather than escape or self-esteem. However, comparisons based on the colonial cup race study by Daniels and Norman (2005) show significant differences in the motivation need of group affiliation. No direct correlation exists between the travel motivation of the Icelandic Horse community of Germany and the Landsmót. Despite its significant publicity among the German Icelandic Horse community, it is not part of the process of choosing this destination because of this special horse-based event. According to that the Landsmót it is not the determining factor for choosing Iceland as a travel destination. Nevertheless, this study provides a background and status quo for further specific investigations, regarding the travel behaviour of Icelandic Horse Community of Germany.
Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.
Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmot becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmot, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.
The only book dedicated to learning to find and ride the ideal jumping distance with fundamental skills and enlightening lessons from one of the best in the business. Understanding how to count strides helps to develop the rider’s eye and “feel.” Stride control means producing the correct number of strides and quality of stride to jump the jumps at hand—the emphasis is on the quality of strides, not just the number. It is one of the skills that enables the rider to achieve success, whatever the size of the jumps. Jen Marsden Hamilton has coached countless riders and horses around the world in the striding techniques that brought her success during her own impressive competitive career, and here Hamilton has compiled her knowledge in a concise book of exercises and insightful strategies. Inside you’ll find: Detailed setup for specific exercises. Connecting flatwork for between ground poles or jumps, such as transitions and serpentines. Strategies for completing the exercises and analyzing the outcome. Appropriate exercises for the rider’s desired discipline and level.
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
This volume brings together studies from various disciplines of the social sciences and humanities ( anthropology, sociology, cultural studies, history and literary theory) that shed light on the equestrian world as a historically gendered and highly dynamic field of contemporary sport and culture. From high level international dressage and jumping, polo and the turf, to the rodeo world of the Americas and popular forms of equestrian sport and culture, we are introduced to a range of issues that are played out at local and global, national and international levels. Students and scholars of gender, culture and sport will find much of interest in this original look at contemporary issues such as “engendered” (women’s and men’s) identities/subjectivities as equestrians, representations of girls, horses and the world of adventure in juvenile fiction; the current “feminization” of particular equestrian activities (and where boys and men stand in relation to this); how broad forms of social inequality and stratification play themselves out within gendered equestrian contexts; men and women and their relation to horses within the framework of current discussions on the relation of animals to humans (which may include not only love and care, but also exploitation and violence), among others. Singular contributions show how equestrian activities contribute to historical and current constructions of embodied “femininities” and “masculinities”, reflecting a world that has been moving “beyond the binaries” while continuing to be enmeshed in their persistent and contradictory legacy. ​
Horseracing, thoroughbred breeding and gambling on racing are global industries worth several hundred billion dollars. They are also industries facing serious challenges, from the rise of alternative forms of leisure gambling to concerns about the ethical treatment of animals in all equestrian sports. This book offers a broad-ranging examination of the contemporary horseracing industry, from geographical, economic, social, ethical and environmental perspectives. The book draws on in-depth, mixed-method research into the racing and breeding industries in the US, Australia, the UK, Canada and New Zealand, and includes comparative material on other key racing centres, such as Ireland, Singapore and Hong Kong. It explores the economic structure of the global racing business, including comparisons with other major international sport businesses and other equestrian sports. It examines the social and cultural roots of the sport through its association with, and impact on, rural places, communities and environments from Kentucky to Newmarket – highlighting racing’s particular blend of tradition and scientific and technological innovation. The book also explores the ethical issues at the heart of horseracing, from reproduction to the use of the whip, and the inescapable tension between the horse as an instrumentally valuable commodity and the horse as an intrinsically valuable animal with needs and interests. The Global Horseracing Industryconcludes by considering alternative futures for this major international sports business. The book is illuminating reading for anybody with an interest in sport, business, cultural geography, animal studies, or environmental studies.