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THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done? Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone. In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.
It all started my sophomore year in high school, the summer I lost weight. I went from "not" to "hot" and landed on the in-crowd's radar. Now, I might snag the most popular guy at school and a prom queen nomination.All I have to do is lose more weight. Just one more pound and I'll be perfect.But my friend Jake tells me I want all the wrong things. He thinks I'm already perfect.Did I mention he was my best friend's brother? How about the fact that he's had a crush on me since we were kids?So, when I start spiraling in a deadly game of self-acceptance, it is Jake who's there to catch me when I fall.Can he be the one to pull me back from the edge? Or am I too far gone?Fans of emotional contemporary YA will fall in love with Souders' heart-wrenching novel. Like Jay Asher's Thirteen Reasons Why and Lauren Oliver's Before I Fall, More Than a Number raises thought-provoking questions about love and acceptance, as well as the cost of beauty.*Previously titled Something of Substance*
As a sales leader in your company, you know the high stakes of hitting sales numbers. But how do you go to the next level, thrive in your current position, and lead your team? Scott Leese, a sales industry leader, presents a powerful playbook for sales professionals. - Sales Directors will discover how to prepare for the next coveted role. - VPs of Sales will find out how to thrive in this high-pressure position - CEO/Founders will gain strategies to empower their VP of Sales for growth Leese draws on decades of experience, along with interviews with top industry leaders, to give you insider strategies to catapult growth. Regardless of what role you currently play, you need this VP Sales playbook to rocket your career and company sales to the highest number.
D. Preme Norman takes you on a journey, from complete darkness to consciousness! Throughout this journey, he gives you detailed accounts of THE COST of every bad decision made. However, in hindsight, every decision made places things into proper perspective. Watch as the author takes you on a ride through the valley of truth, which eventually leads to becoming MORE THAN JUST A NUMBER!
Are you interested in the Enneagram, but want to explore your personality more fully than a single number result? Discover how the Enneagram can be paired with the power of the gospel in this revolutionary and transformative guide for Enneagram beginners and experts alike. We are all made up of parts. Have you ever said, “Part of me wants to go to the party, but part of me wants to stay home”? We already speak in these terms without realizing it. More Than Your Number takes a deeper dive into the world of the Enneagram by moving past the quickly assigned and sometimes stereotypical Enneagram Types to consider and engage your unique, multidimensional personality. After discovering your Enneagram Internal Profile (EIP), you’ll be able to not only name what has affected you your entire life, whether positively or negatively, but also understand and apply the truth of how God intends to redeem and use all of you—not just parts of you. Through the EIP, Enneagram coaches Beth and Jeff McCord provide a simple, tested, personal strategy to understand and welcome these parts through God’s grace, equipping you to better lead and shepherd your internal interests. Filled with charts, diagrams, and unique insights, you will: Explore the driving force behind your unhealthy thoughts, feelings, and behaviors Learn how to lead yourself out of unhealthy patterns and get real help Experience deeper understanding, confidence, and peace in your relationships with God, yourself, and others Discover why the Enneagram on its own is not enough and how the gospel changes everything Discover your real identity in Christ, readjusting your internal world toward a healthier path for your unique personality type.
This resource volume is an enlargement as well as an update of the previous edition. The book aims to introduce the reader to over 100 different families of positive integers. A brief historical note accompanies the descriptions and examples of several of the families together with a mix of routine exercises and problems as well as some thought provokers to solve. Number Treasury3 especially aims to stimulate further study beyond the scope of the introductory treatment given in the book. The emphasis in Number Treasury3 is on doing not proving. However, the reader is directed to think critically about situations, to provide explanations, to make generalizations, and to formulate conjectures. To engage the reader from the start, the book begins with a set of rich Investigations. These are standalone activities that represent each of the chapters of the book.
INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
How mandated disclosure took over the regulatory landscape—and why it failed Perhaps no kind of regulation is more common or less useful than mandated disclosure—requiring one party to a transaction to give the other information. It is the iTunes terms you assent to, the doctor's consent form you sign, the pile of papers you get with your mortgage. Reading the terms, the form, and the papers is supposed to equip you to choose your purchase, your treatment, and your loan well. More Than You Wanted to Know surveys the evidence and finds that mandated disclosure rarely works. But how could it? Who reads these disclosures? Who understands them? Who uses them to make better choices? Omri Ben-Shahar and Carl Schneider put the regulatory problem in human terms. Most people find disclosures complex, obscure, and dull. Most people make choices by stripping information away, not layering it on. Most people find they can safely ignore most disclosures and that they lack the literacy to analyze them anyway. And so many disclosures are mandated that nobody could heed them all. Nor can all this be changed by simpler forms in plainer English, since complex things cannot be made simple by better writing. Furthermore, disclosure is a lawmakers' panacea, so they keep issuing new mandates and expanding old ones, often instead of taking on the hard work of writing regulations with bite. Timely and provocative, More Than You Wanted to Know takes on the form of regulation we encounter daily and asks why we must encounter it at all.
#1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author “A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”—USA Today Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny. Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work. The twenty-fifth-anniversary edition of Emotional Intelligence could not come at a better time—we spend so much of our time online, more and more jobs are becoming automated and digitized, and our children are picking up new technology faster than we ever imagined. With a new introduction from the author, the twenty-fifth-anniversary edition prepares readers, now more than ever, to reach their fullest potential and stand out from the pack with the help of EI.