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Psychology in Plain English is an easy-to-read, somewhat folksy book describing principles of psychology and how they relate to real life. Dr. Richards uses anecdotes, personal examples, wicked humor, and explanations honed through more than 30 years and more than 700 psychology classes to covers some of his most popular classroom topics. How do we learn fears and phobias, and how can they be removed? Why is punishment not the best learning technique, or even second best? How does psychology differ from common sense? Is it true we only use 10% of our brains? Why do averages often tell us very little? Why does the English language, the language of science, business, and air traffic control, suck big time?Topics run the gamut from the origins of sexuality, practical uses and limitations of punishments and rewards, the origins of fears and phobias, factors that make things funny, keys to human happiness, common human errors in decision making, functions of different parts of the brain, and even what makes psychology psychology to start with. The overall result is a scientifically-supported yet easily understandable description of some of the more cutting edge research in psychology.
Is repressed memory as common as Freud thought, and is Freud still important today? What mistakes do humans routinely make in judging how likely events are to occur? Why do we find patterns in events even when they are unrelated? How do genetics make some people more prone to drug addiction, sensation seeking, or being highly sociable? Just how do you teach old dogs new tricks, and how does this same mechanism end up causing superstitious behavior? How are sexual identity, sexual orientation, and sex roles developed, and what did we learn about that process from the case of the opposite sex identical twins? How much control do we have over our happiness, and how can we make our lives happier? More Psychology in Plain English is the companion volume to Psychology in Plain English. Through anecdotes, personal examples, wicked humor, and explanations honed through more than 30 years and more than 700 psychology classes, Dr. Richards covers some of his most popular classroom topics.
Ethics in Plain English is a practical and engaging resource that shows psychologists how to apply the principles of APA's Ethics Code to the ethical dilemmas that they encounter in their daily lives. This second edition has been wholly rewritten and updated to make it consistent with the newly revised standards of the APA Ethics Code (2002). Each ethical standard is reproduced in its entirety. Then it is translated into everyday language and is followed by a fictional case study that illustrates, in an entertaining way, how the standard might be applied to a real life situation. Examples of both problematic and exemplary behavior in diverse settings are provided. New to this edition are thought-provoking discussion questions after each case study, making the book even more useful for classroom use or self study.
This book shows you how to write for customers and clients in language that’s easy to understand. It is a thorough companion to the writing process, with comprehensive guidance and advice on understanding your readers, planning and creating your text, and presenting your words in a good design.The contributor list reads like a who’s who of plain language experts. Plain Language in Plain English is a valuable resource for governments, businesses, service providers, and professionals in any field to improve their communication.From organizational guidelines, literacy awareness, and reader expectations, to effective speaking strategies for presentations, Plain Language in Plain English, is a comprehensive tool to have in your “communication toolbox.â€
This book is meant to be a supplement to a more detailed statistics textbook, such as that recommended for a statistics course in the social sciences. Also, as a reference book to refresh your memory about statistical concepts.
DIVIn this engaging book David Rosen offers a radically new account of Modern poetry and revises our understanding of its relation to Romanticism. British poets from Wordsworth to Auden attempted to present themselves simultaneously as persons of power and as moral voices in their communities. The modern lyric derives its characteristic complexities—psychological, ethical, formal—from the extraordinary difficulty of this effort. The low register of our language—a register of short, concrete, native words arranged in simple syntax—is deeply implicated in this story. Rosen shows how the peculiar reputation of “plain English” for truthfulness is employed by Modern poets to conceal the rift between their (probably irreconcilable) ambitions for themselves. With a deep appreciation for poetic accomplishment and a wonderful iconoclasm, Rosen sheds new light on the innovative as well as the self-deceptive aspects of Modern poetry. This book alters our understanding of the history of poetry in the English language./div
This introductory textbook provides an inexpensive, brief overview of statistics to help readers gain a better understanding of how statistics work and how to interpret them correctly. Each chapter describes a different statistical technique, ranging from basic concepts like central tendency and describing distributions to more advanced concepts such as t tests, regression, repeated measures ANOVA, and factor analysis. Each chapter begins with a short description of the statistic and when it should be used. This is followed by a more in-depth explanation of how the statistic works. Finally, each chapter ends with an example of the statistic in use, and a sample of how the results of analyses using the statistic might be written up for publication. A glossary of statistical terms and symbols is also included. Using the author’s own data and examples from published research and the popular media, the book is a straightforward and accessible guide to statistics. New features in the fourth edition include: sets of work problems in each chapter with detailed solutions and additional problems online to help students test their understanding of the material new "Worked Examples" to walk students through how to calculate and interpret the statistics featured in each chapter new examples from the author’s own data and from published research and the popular media to help students see how statistics are applied and written about in professional publications many more examples, tables, and charts to help students visualize key concepts, clarify concepts, and demonstrate how the statistics are used in the real world a more logical flow, with correlation directly preceding regression, and a combined glossary appearing at the end of the book a Quick Guide to Statistics, Formulas, and Degrees of Freedom at the start of the book, plainly outlining each statistic and when students should use them greater emphasis on (and description of) effect size and confidence interval reporting, reflecting their growing importance in research across the social science disciplines an expanded website at www.routledge.com/cw/urdan with PowerPoint presentations, chapter summaries, a new test bank, interactive problems and detailed solutions to the text’s work problems, SPSS datasets for practice, links to useful tools and resources, and videos showing how to calculate statistics, how to calculate and interpret the appendices, and how to understand some of the more confusing tables of output produced by SPSS Statistics in Plain English, Fourth Edition is an ideal guide for statistics, research methods, and/or for courses that use statistics taught at the undergraduate or graduate level, or as a reference tool for anyone interested in refreshing their memory about key statistical concepts. The research examples are from psychology, education, and other social and behavioral sciences.
"An introduction to psychology doesn't have to be science-challenged to be student-friendly. After all, what more powerful tool is there for captivating students than the real science behind what we know? This skillful presentation centers on a smart selection of pioneering and cutting-edge experiments and examples, it effectively conveys the remarkable achievements of psychology (with the right amount of critical judgment) to introduce the field's fundamental ideas to students" - from publisher.
'What grammarians say should be has perhaps less influence on what shall be than even the more modest of them realize ...' No book had more influence on twentieth-century attitudes to the English language in Britain than Henry Fowler's Dictionary of Modern English Usage. It rapidly became the standard work of reference for the correct use of English in terms of choice of words, grammar, and style. Much loved for his firm opinions, passion, and dry humour, Fowler has stood the test of time and is still considered the best arbiter of good practice. In this new edition of the original Dictionary, David Crystal goes beyond the popular mythology surrounding Fowler's reputation to retrace his method and arrive at a fresh evaluation of his place in the history of linguistic thought. With a wealth of entertaining examples he looks at Fowler's stated principles and the tensions between his prescriptive and descriptive temperaments. He shows that the Dictionary does a great more than make normative recommendations and express private opinion. In addition he offers a modern perspective on some 300 entries, in which he shows how English has changed since the 1920s. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
The Psychologist's Companion is intended for students as well as young professionals and writers at all stages of their careers seeking inspiration and guidelines for better scientific writing. This book is also a resource for researchers in related fields. It has been comprehensively updated, revised, and extended for its fifth edition and includes the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009) as well as chapters encompassing the entire research process from doing literature research and planning an experiment to writing the paper. It features new chapters on literature research; ethics; and generating, evaluating, and selling ideas. The Psychologist's Companion also provides information on writing book proposals, grant proposals, and lectures.