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In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }
This work brings together writings on television published in Quarterly Review of Film and Video, from essays by Nick Browne and Beverle Houston to the latest historical and critical research. It considers television's economics, technologies, forms and audiences from a cultural perspective that links history, theory and criticism. The authors address several key issues: the formative period in American television history; the relation between television's political economy and its cultural forms; gender and melodrama; and new technologies such as video games and camcorders. Originally published in 1993.
This is a rich and readable collection of memoirs of those who worked at Granada during the first thirty years of its existence. It captures a climate of creative activity unique in the history of broadcasting, referred to now as the Golden Years of British Television. Lords Birt and Macdonald, Sir Denis Forman, Michael Parkinson, Michael Apted, Stan Barstow, Nick Elliott, Victoria Wood, Kenith Trodd, Jack Rosenthal, Anna Ford, Chris Kelly and Alan Plater are just a few of the many well known contributors who were responsible for creating the foundations on which Granada's considerable worldwide reputation was based. Shows like World in Action, Brideshead Revisited, A Family at War, Coronation Street, What the Papers Say, and many more described in this book were pioneers in their respective fields.
The central focus of this study is to provide an improved basis for articulating the politics of transnational television and its potentials for improving relations among nations. In this context, the politics of transnational television means the decision-making process that determines the degree of freedom of the press tolerated by individual governments and how that could affect broadcasting mode and attitudes toward other nations.The motivation for this research stems from a conviction that the cultural imperialism perspective on the nature and modes of transnational television are erroneous and therefore susceptible to a wide and often misleading theoretical assumption, with wide ranged implications.In reevaluating the concept of cultural imperialism, some fundamental questions are raised to determine to what extent its arguments are true. Using the elite theory of power in various societies, aided by Johan Galtung's model of a global communication in four worlds, we see a pattern of global television that suggests a similar motivation underlying media ownership in all societies.We acknowledge, with the support of a literature review and other data sources, the existence of a global systemic order where technology rich nations dominate technology over poor nations. But there is also substantial evidence to prove some of the poorer nations exercise some degree of autonomy. This makes it more difficult to explain cultural imperialism simply as a relationship where developed and developing nations are arranged in dominant/subordinate or top/down order.Through a strategy of original intent, we are able to show the elite in various societies acquire television mainly to satisfy their political, economic, or social interest. Media attitudes, therefore, are largely the ideological expression of local elite who determines foreign policy.