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Does the identification number 60 indicate a toxic substance or a flammable solid, in the molten state at an elevated temperature? Does the identification number 1035 indicate ethane or butane? What is the difference between natural gas transmission pipelines and natural gas distribution pipelines? If you came upon an overturned truck on the highway that was leaking, would you be able to identify if it was hazardous and know what steps to take? Questions like these and more are answered in the Emergency Response Guidebook. Learn how to identify symbols for and vehicles carrying toxic, flammable, explosive, radioactive, or otherwise harmful substances and how to respond once an incident involving those substances has been identified. Always be prepared in situations that are unfamiliar and dangerous and know how to rectify them. Keeping this guide around at all times will ensure that, if you were to come upon a transportation situation involving hazardous substances or dangerous goods, you will be able to help keep others and yourself out of danger. With color-coded pages for quick and easy reference, this is the official manual used by first responders in the United States and Canada for transportation incidents involving dangerous goods or hazardous materials.
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.
Since mobile communication has become so ingrained in our daily lives, many people find it difficult to function without a cellphone. When the phone first came out, the only commonly used features were calling and sending text messages (texts). The intelligent mobile phone has proven to be a multipurpose tool that works best for communication and aids in learning, earning, and having fun. This in turn prompted several developers to consider creating mobile applications. Designing and Developing Innovative Mobile Applications focuses on the fundamentals of the Android OS and its device features, the deployment of any Android application, and the activities and intents of Android programming. Covering key topics such as mobile pages, software development, and communication, this premier reference source is ideal for computer scientists, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
The first comprehensive guide to the design and implementation of security in 5G wireless networks and devices Security models for 3G and 4G networks based on Universal SIM cards worked very well. But they are not fully applicable to the unique security requirements of 5G networks. 5G will face additional challenges due to increased user privacy concerns, new trust and service models and requirements to support IoT and mission-critical applications. While multiple books already exist on 5G, this is the first to focus exclusively on security for the emerging 5G ecosystem. 5G networks are not only expected to be faster, but provide a backbone for many new services, such as IoT and the Industrial Internet. Those services will provide connectivity for everything from autonomous cars and UAVs to remote health monitoring through body-attached sensors, smart logistics through item tracking to remote diagnostics and preventive maintenance of equipment. Most services will be integrated with Cloud computing and novel concepts, such as mobile edge computing, which will require smooth and transparent communications between user devices, data centers and operator networks. Featuring contributions from an international team of experts at the forefront of 5G system design and security, this book: Provides priceless insights into the current and future threats to mobile networks and mechanisms to protect it Covers critical lifecycle functions and stages of 5G security and how to build an effective security architecture for 5G based mobile networks Addresses mobile network security based on network-centricity, device-centricity, information-centricity and people-centricity views Explores security considerations for all relative stakeholders of mobile networks, including mobile network operators, mobile network virtual operators, mobile users, wireless users, Internet-of things, and cybersecurity experts Providing a comprehensive guide to state-of-the-art in 5G security theory and practice, A Comprehensive Guide to 5G Security is an important working resource for researchers, engineers and business professionals working on 5G development and deployment.
This book will help all health professionals involved in the rehabilitation of older people to provide their patients with the highest possible quality of life and autonomy. Expanded and rewritten by a diverse team of authors, the text is suitable for doctors in all specialties that see older patients, as well as nurses, physiotherapists, occupational therapists, psychologists, dietitians, speech and language therapists/pathologists, physician associates/assistants, healthcare assistants, and many others including patients, family members and students. The book is written in an accessible, no-jargon style and provides a patient-centred perspective on recent advances in the field of rehabilitation – an increasingly important aspect of care for older people. Clear explanations of relevant concepts: ageing, frailty, comprehensive assessment, rehabilitation Broad coverage of all aspects of rehabilitation including different settings Explanations of input from multiple health professionals Problem-based section that highlights solutions to common issues during rehabilitation Specialty-specific areas of rehabilitation such as stroke rehabilitation, cancer rehabilitation, post-operative rehabilitation, trauma, rehabilitation in the community Practical section explaining how to plan discharge safely, run a care planning meeting, organize home supports, continue rehabilitation at home Evidence-based but accessible writing, complemented by practical clinical wisdom Aimed at a broader audience – applicable to all health professionals who see older patients Resources for patients and their caregivers Multiple-choice questions to test knowledge
- provides some fundamental concepts related to 5G networks and the 5G NR signal processing. A review of AI and state of the art machine learning techniques is also given. - deals with the 5G/6G and AI enabled applications such as AR/VR, autonomous vehicles, mobile multimedia services, context aware communications, Industrial IoT and security. -elaborates on how AI techniques can enhance network and traffic management in 5G/6G networks. These include AI based mobility management, routing, scheduling, network performance optimization and even energy efficiency. -discusses the application of AI to 5G/6G NR signal processing and also the air interface. AI and deep learning techniques for channel coding, automatic modulation detection, channel estimation and equalization as well as spectrum management are presented with a view to highlight the benefits of using AI as compared to traditional techniques.
Smart mobile systems such as microsystems, smart textiles, smart implants, and sensor-controlled medical devices, together with their related networks, have become important enablers for telemedicine and ubiquitous pervasive health to become next-generation health services. This book presents the proceedings of pHealth 2020, held as a virtual conference from 14 – 16 September 2020. This is the 17th in a series of international conferences on wearable or implantable micro and nano technologies for personalized medicine, which bring together expertise from medical, technological, political, administrative, and social domains, and cover subjects including technological and biomedical facilities, legal, ethical, social, and organizational requirements and impacts, and the research necessary to enable future-proof care paradigms. The 2020 conference also covers AI and robots in healthcare; bio-data management and analytics for personalized health; security, privacy and safety challenges; integrated care; and the intelligent management of specific diseases including the Covid-19 pandemic. Communication and cooperation with national and regional health authorities and the challenges facing health systems in developing countries were also addressed. The book includes 1 keynote, 5 invited talks, 25 oral presentations, and 8 short poster presentations from 99 international authors. All submissions were carefully and critically reviewed by at least two independent experts and at least one member of the Scientific Program Committee; a highly selective review process resulting in a full-paper rejection rate of 36%. The book will be of interest to all those involved in the design and provision of healthcare and also to patients and citizen representatives.
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Skillfully shifting between online and in-person learning has become expected of teachers. In this essential guide, you will learn how to harness technology to enhance student learning in both realms. Combining theory, reflection, and personal experience, author Catlin R. Tucker equips educators with a wide variety of strategies and tools to support student and educator success in blended environments and beyond. K–12 teachers and administrators will: Gain insight on why blended instruction provides paths for effective, student-centered teaching Learn to navigate flexible learning landscapes Understand different collaborative and community-oriented strategies for successful blended teaching Utilize thoughtful reflection questions to examine your own school or district Discover strong theoretical frameworks and models for online and offline instruction Contents: Introduction Chapter 1: Blended Learning Chapter 2: Building Your Blended Learning Technology Toolbox Chapter 3: Teachers as Designers of Learning Experiences Chapter 4: Teachers as Instructors and Content-Area Experts Chapter 5: Teachers as Facilitators of and Partners in Learning Chapter 6: Developing a Dynamic Learning Community Chapter 7: The 5Es Instructional Model and Student-Centered Inquiry Chapter 8: Taking Blended Learning to the Next Level Conclusion Appendix: Glossary References and Resources Index
Written as a textbook for LIS students taking reference courses, this fully updated and revised seventh edition of Reference and Information Services: An Introduction also serves as a helpful handbook for practitioners to refamiliarize themselves with particular types and formats of sources and to refresh their knowledge on specific service topics. The first section grounds the rest of the textbook with an overview of the foundations of reference and an introduction to the theories, values, and standards that guide reference service. The second section provides an overview of reference services and techniques for service provision, establishing a foundation of knowledge on reference service and extending ethical and social justice perspectives. The third part offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type as well as by broad subject areas. Finally, the concluding section guides the reader through the process of developing and maintaining their own vision of reference practice. This textbook is essential reading for all preservice and working librarians, particularly those concerned with ethical and social justice perspectives on reference work.