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During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale. Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.
The definitive chronicle of a chaotic and unforgettable season, featuring a heartfelt foreword from Opening Day starter and lifelong Yankee fan Gerrit Cole The New York Yankees are unprecedented. With more than twice as many World Series titles as their closest competitor, the most MVPs and the most Hall of Fame inductees, there's never been anything quite like the franchise's storied history. Then the 2020 season took place, and the greatest team in American sports found out what "unprecedented" really means. The Bronx Zoom provides an intimate and engaging look behind the scenes of a year unlike any other. Veteran reporter Bryan Hoch guides readers through dizzying twists and turns as the Yankees navigate a season amidst the COVID-19 pandemic, historic movements for equality and social justice, and a bitterly contested presidential election. From a spring training cut short to the postseason's final out, new insights and anecdotes emerge from countless interviews with players, executives and Yankees personalities, providing personal perspectives on the challenges and joys of the 2020 season. Go behind the scenes with the talented roster, as manager Aaron Boone pairs his new big-ticket ace with a powerhouse offense alternating between torrid stretches and lengthy slumps. Relive the bizarre final showdown against the upstart Tampa Bay Rays, where the American League East rivals found themselves occupying the same Southern California hotel while putting championship aspirations on the line in an empty ballpark. The Bronx Zoom is a thoroughly reported narrative of a monumental and defining era of our lives, told with humor and pathos through the familiar lens of Yankees baseball. No baseball lover or Yankee fan's library is complete without it.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Typically available only to sportswriters, broadcasters and Yankees front office staff, the New York Yankees 2020 Official Media Guide and Record Book is the ultimate insider's resource and collectible. It contains stats and biographies of every player in the Yankees organization, hundreds of photos of Yankees past and present, and the definitive history of the club since its inception in 1903. The experts agree that the Yankees 2020 Official Media Guide and Record Book is the best and most comprehensive book about the Yankees anywhere
An insider’s look at baseball’s unwritten rules, explained with examples from the game’s most fascinating characters and wildest historical moments. Everyone knows that baseball is a game of intricate regulations, but it turns out to be even more complicated than we realize. All aspects of baseball—hitting, pitching, and baserunning—are affected by the Code, a set of unwritten rules that governs the Major League game. Some of these rules are openly discussed (don’t steal a base with a big lead late in the game), while others are known only to a minority of players (don’t cross between the catcher and the pitcher on the way to the batter’s box). In The Baseball Codes, old-timers and all-time greats share their insights into the game’s most hallowed—and least known—traditions. For the learned and the casual baseball fan alike, the result is illuminating and thoroughly entertaining. At the heart of this book are incredible and often hilarious stories involving national heroes (like Mickey Mantle and Willie Mays) and notorious headhunters (like Bob Gibson and Don Drysdale) in a century-long series of confrontations over respect, honor, and the soul of the game. With The Baseball Codes, we see for the first time the game as it’s actually played, through the eyes of the players on the field. With rollicking stories from the past and new perspectives on baseball’s informal rulebook, The Baseball Codes is a must for every fan.
In 1995, William B. Gould IV, then chairman of the National Labor Relations Board, cast the deciding vote to obtain the injunction that ended the longest strike in baseball history. Sixteen years of peaceful relations between baseball labor and management have followed, as well as unprecedented prosperity in a relationship that had just endured 30 years of strikes and lockouts. This study, which clearly illustrates the practical impact of law on America's pastime, considers the 140-year sweep of labor-management relationships and conflict, exploring player-owner disputes, the development of free agency, the collective bargaining process, and the racial integration of baseball, among other topics. It concludes with a discussion of the "steroids era," the problem with maintaining Jackie Robinson's legacy in the 21st century, and globalization.
In the spring of 1964, the Nankai Hawks of Japan’s Pacific League sent nineteen-year-old Masanori Murakami to the Class A Fresno Giants to improve his skills. To nearly everyone’s surprise, Murakami, known as Mashi, dominated the American hitters. With the San Francisco Giants caught in a close pennant race and desperate for a left-handed reliever, Masanori was called up to join the big league club, becoming the first Japanese player in the Major Leagues. Featuring pinpoint control, a devastating curveball, and a friendly smile, Mashi became the Giants’ top lefty reliever and one of the team’s most popular players—as well as a national hero in Japan. Not surprisingly, the Giants offered him a contract for the 1965 season. Murakami signed, announcing that he would be thrilled to stay in San Francisco. There was just one problem: the Nankai Hawks still owned his contract. The dispute over Murakami’s contract would ignite an international incident that ultimately prevented other Japanese players from joining the Majors for thirty years. Mashi is the story of an unlikely hero caught up in an American and Japanese baseball dispute and forced to choose between his dreams in the United States and his duty in Japan.
Former Major League pitcher and mental skills coach for two of baseball's legendary franchises (the Boston Red Sox and San Francisco Giants) Bob Tewksbury takes fans inside the psychology of baseball. In Ninety Percent Mental, Bob Tewksbury shows readers a side of the game only he can provide, given his singular background as both a longtime MLB pitcher and a mental skills coach for two of the sport's most fabled franchises, the Boston Red Sox and San Francisco Giants. Fans watching the game on television or even at the stadium don't have access to the mind games a pitcher must play in order to get through an at-bat, an inning, a game. Tewksbury explores the fascinating psychology behind baseball, such as how players use techniques of imagery, self-awareness, and strategic thinking to maximize performance, and how a pitcher's strategy changes throughout a game. He also offers an in-depth look into some of baseball's most monumental moments and intimate anecdotes from a "who's who" of the game, including legendary players who Tewksbury played with and against (such as Mark McGwire, Craig Biggio, and Greg Maddux), game-changing managers and executives (Joe Torre, Bruce Bochy, Brian Sabean), and current star players (Jon Lester, Anthony Rizzo, Andrew Miller, Rich Hill). With Tewksbury's esoteric knowledge as a thinking-fan's player and his expertise as a "baseball whisperer", this entertaining book is perfect for any fan who wants to see the game in a way he or she has never seen it before. Ninety Percent Mental will deliver an unprecedented look at the mound games and mind games of Major League Baseball.