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Phoenix is the largest city in the Southwest and one of the largest urban centers in the country, yet less has been published about its minority populations than those of other major metropolitan areas. Bradford Luckingham has now written a straightforward narrative history of Mexican Americans, Chinese Americans, and African Americans in Phoenix from the 1860s to the present, tracing their struggles against segregation and discrimination and emphasizing the active roles they have played in shaping their own destinies. Settled in the mid-nineteenth century by Anglo and Mexican pioneers, Phoenix emerged as an Anglo-dominated society that presented formidable obstacles to minorities seeking access to jobs, education, housing, and public services. It was not until World War II and the subsequent economic boom and civil rights era that opportunities began to open up. Drawing on a variety of sources, from newspaper files to statistical data to oral accounts, Luckingham profiles the general history of each community, revealing the problems it has faced and the progress it has made. His overview of the public life of these three ethnic groups shows not only how they survived, but how they contributed to the evolution of one of America's fastest-growing cities.
USA. Compilation of statistical tables resulting from a survey undertaken in 1970 of the employment of Black minority groups and the woman worker in sixteen large towns - includes data arranged by branch of industry, occupation (incl. In respect of manual worker and nonmanual worker), etc.
Abstract: The interactions of race and income with food expenditures in the inner city are discussed from sociological and economic points of view, and parallels are drawn between urban and prison economics, namely, lack of mobility and use of barter. Aspects of black community life and culture are discussed as a basis for understanding social and market behavior. Based on survey data from many sources (market researchers, sociologists, FTC, BLS, etc.), analyses of nonfood expenditures cover items such as savings, housing, medical care and transportation; analyses of food expenditures consider consumption patterns, prices, quantities, and quality, nonprice factors and consumer constraints. The determinants of food buying behavior which contribute to profiles of inner city consumers include food preferences, marital status, food budget, income, education, store location, nonwhite store employees, etc. The conclusions are that race and the low socioeconomic status related to race significantly affect food purchasing behavior, and that inner city residents pay higher prices if they shop in smaller stores.
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.