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Million Dollar Muscle is a unique anthology, co-authored by a "gym rat" with a Ph.D. in Sociology and a former competitive bodybuilder, fitness expert, and entrepreneur. The book offers a sociological perspective on the fitness industry, discussing how it is driven both by market forces and the culture of individual consumerism. Within a capitalist system the fitness industry is driven by the need to earn profits. From a small sub-culture it has grown into a multi-billion dollar industry. The market is now flooded with gyms, nutritional supplements, workout apparel, exercise equipment, and health and fitness magazines. With massive advertisements, and aided by the Hollywood culture and its emphasis on appearance, the fitness industry has grown to new dimensions, influencing individual choices and behaviors. Million Dollar Muscle discusses this evolution, along with what motivates people to make the choices they do. The material recognizes that these choices have important social implications. By combining an academic and theoretical approach with an "in the trenches" point of view, the book is able to bridge micro-macro aspects of the industry. It provides a comprehensive exploration of the individual choices regarding fitness, and why this is an important topic for sociological consideration. The following topics are discussed: - Market forces and the power these forces have to shape perceptions of reality; - The mechanics of capitalism and how these have changed traditional norms and customs which previously served practical purposes; - The danger of conforming to social norms; - Individual choices and how they are, in reality, driven by social forces Million Dollar Muscle is an unusual and intriguing text that successfully combines the thoughtful consideration of the social sciences with the "in-the-know" sensibility of an industry insider. Dr. Adrian James Tan, a Singapore-born American, is currently a faculty member at Southern Methodist University in the Sociology Department. He teaches courses in Introduction to Sociology, Marriage and Family, Sociological Theory, and Person vs. Society. Adrian obtained a bachelor's degree majoring in English and philosophy, and master's degrees in sociology and international affairs at Ohio University. Specializing in social psychology and ethnic identity, Adrian earned a Ph.D. in sociology at the University of North Texas, submitting his dissertation on the ethnic identity of Mexican-American children. Doug Brignole is a 37-year veteran of the fitness industry and a former Mr. California, Mr. America, and Mr. Universe winner. His competitive career spanned from the age of 16 until the age of 51. Doug is also a former gym owner, lecturer, author, fitness TV show host, and personal trainer. He writes for Iron Man Magazine, appears on MuscleXL (an iPad app) where he gives video tips on biomechanics, and is currently working on a biomechanics book that explains the physics of exercise and how one can assess which exercises are productive and which ones pose a risk of injury. He has been certified by the American College of Sports Medicine and the American Council on Exercise.
The Million Dollar Body Method is the culmination of years of research and honing systems that work for busy entrepreneurs in real life.This radically effective framework is laid out in a 28-day program that makes it incredibly simple to implement in order to see results right away.Say goodbye to traditional diets forever, and stop focusing on weight loss. This is the last book you'll ever need to read about nutrition in order to stay lean for life, have superhuman focus, and drop fat on demand.All without marathon workouts or lengthy meal prep.
This top corporate consultant focuses on what she knows best: building business through networking and developing a solid network of business relationships and lifelong customers.
When Xi, a shepherd from one of the most remote parts of Tibet, flees across the Himalayas to India, he doesn't know what awaits. But his very act of fleeing-alone and on foot-demonstrates a unique skill. In Tibet, Xi had barely heard of the marathon, never raced against anyone other than himself. Now, with the help of the mysterious Mr. Singh, he sets out to do what nobody has ever done before: break 2 hours for the marathon-all while remaining true to who he is and where he came from. "A rare book that combines intimate knowledge of the sport of running and compelling fiction writing. Readers, especially those who run, will enjoy this imaginative but fully plausible tale of Xi, the Tibetan runner, and the quest for the sub two-hour marathon." - Jonathan Beverly, former editor of Running Times "Sport is about passion, dedication, and competition but it can also be a political statement. From the first page you will be rooting for Xi to find a place to run in peace." - Amy Begley, 2008 Olympian, 10,000 meters. "Million Dollar Marathon is a delightful read for runners and romantics. The background story of the humble Tibetan shepherd who makes his mark on the running world is skillfully woven with a forbidden romance. I read it in an afternoon and was left wanting more." - Pete Pfitzinger, US Olympic Marathoner "A joy to read for any runner, not just marathoners. I found my heart racing at the end. I couldn't put it down." - Lt. Amanda Rice, U.S. Navy; 2:38 marathoner, 2014 military division cross-country champion.
The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you name it. When John Z. DeLorean and his cadre of enthusiastic rule benders took it upon themselves to bolt Pontiac's hottest engine into a mid-sized Tempest, disobeying orders from the top of General Motors food chain, they created something that should not have been, and will never be again: the muscle car. The resulting GTO spearheaded a new breed of performance car aimed at a new breed of buyer: the baby boom generation, tens of millions of young customers entering the market each year. The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars tells the story of these brutal performance machines through the words of muscle-car icons like Jim Wangers, the man who marketed DeLorean's thuggish invention, Joe Oldham, a legendary automotive journalist who tested these cars when they first came off the production line, often via illegal street racing, and classic-car broker Colin Comer, who has been instrumental in restoring some of the most iconic (and valuable) muscle cars. Top muscle car experts like Randy Leffingwell and David Newhardt tell other facets of the muscle-car story, like the pony-car wars between the Mustang, Camaro, 'Cuda, and Challenger; the ultra-high performance dealer specials; and the rebirth of the modern muscle car. All told, this book provides the ultimate hands-on history of these most American of cars.
Harrington, the infomercial guru who started the infomercial craze with products like the Ginsu Knife, Wally Wok, and the Ab Isolator, brings his experience and know-how to ambitious entrepreneurs, inventors, and businesspeople.
Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind.
NEW YORK TIMES BESTSELLER • “An explosive and absorbing discussion of race, politics, and the history of American sports.”—Ebony From Jackie Robinson to Muhammad Ali and Arthur Ashe, African American athletes have been at the center of modern culture, their on-the-field heroics admired and stratospheric earnings envied. But for all their money, fame, and achievement, says New York Times columnist William C. Rhoden, black athletes still find themselves on the periphery of true power in the multibillion-dollar industry their talent built. Provocative and controversial, Rhoden’s $40 Million Slaves weaves a compelling narrative of black athletes in the United States, from the plantation to their beginnings in nineteenth-century boxing rings to the history-making accomplishments of notable figures such as Jesse Owens, Althea Gibson, and Willie Mays. Rhoden reveals that black athletes’ “evolution” has merely been a journey from literal plantations—where sports were introduced as diversions to quell revolutionary stirrings—to today’s figurative ones, in the form of collegiate and professional sports programs. He details the “conveyor belt” that brings kids from inner cities and small towns to big-time programs, where they’re cut off from their roots and exploited by team owners, sports agents, and the media. He also sets his sights on athletes like Michael Jordan, who he says have abdicated their responsibility to the community with an apathy that borders on treason. The power black athletes have today is as limited as when masters forced their slaves to race and fight. The primary difference is, today’s shackles are invisible. Praise for Forty Million Dollar Slaves “A provocative, passionate, important, and disturbing book.”—The New York Times Book Review “Brilliant . . . a beautifully written, complex, and rich narrative.”—Washington Post Book World “A powerful call for more black athletes to give back to their communities.”—Los Angeles Times
From skinny scholar to muscle-bound showman. “Easily the best memoir ever written about weight training, steroids and all” (Men’s Journal). When blue-blooded, storklike Samuel Wilson Fussell arrived in New York City fresh from the University of Oxford, the ethereal young graduate seemed like the last person on Earth who would be interested in bodybuilding. But he was intimidated by the dangers of the city—and decided to do something about it. At twenty-six, Fussell walked into the YMCA gym. Four solid years of intensive training, protein powders, and steroid injections later, he had gained eighty pounds of pure muscle and was competing for bodybuilding titles. And yet, with forearms like bowling pins and calves like watermelons, Fussell felt weaker than ever before. His punishing regimen of workouts, drugs, and diet had reduced him to near-infant-like helplessness and immobility, leaving him hungry, nauseated, and prone to outbursts of “ ’roid rage.” But he had come to succeed, and there was no backing down now. Alternately funny and fascinating, Muscle is the true story of one man’s obsession with the pursuit of perfection. With insight, wit, and refreshing candor, Fussell ushers readers into the wild world of juicers and gym rats who sacrifice their lives, minds, bodies, and souls to their dreams of glory in Southern California’s so-called iron mecca.