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Millennials -- that is, people aged roughly between 16 and 35 -- have been dealt a difficult hand by previous generations. Nonetheless, millennials are increasingly able to see through and past the 'norms' that they have inherited, including the treatment of non-human animals. Millennials make up nearly half of the current vegan population in America.If you're a millennial vegan, you'll know, however, that it isn't always easy. This book is a great resource that will give you lots of tips and insight into challenges such as maintaining your personal wellbeing, communicating with (sometimes unsupportive) peers, being an advocate for veganism and really making a difference.
I hate to break it to you all, but basically this is my personal go fund me, and you are all helping to pay my rent. I am young, not so dumb but kinda broke and so every purchase of this mediocre creation keeps me off the mean, scary streets of the good ole south. But, to be less of a sarcastic, anxious, tumblr girl I want to get real and express dedication along with consistency can get you anywhere you want to go. This book for the longest time was just a tiny idea on my cringey vision board taped to my bedroom wall, now it is real and tangible.I don't mean to sound "cheesy", no pun intended since cheese isn't vegan but I do make an amazing dairy free cheese so maybe that phrase is fine. No? Okay, well let's move on. Anyways cough, cough this isn't your typical cookbook. It is dramatic, and not so accurate like everything I do, but even though you might be confused while making these recipes you are going to absolutely die over the result. This my friends is the book for everyone. It is for mama, papa, and your hippie uncle and your stuck up sister who only orders takeout, believe me even she will even love this. I know you all will obsess over the train wreck that is this book, so let's go and gain 40 more pounds together.
Veganism as an ethics and a practice has a recorded history dating back to Antiquity. Yet, it is only recently that researchers have begun the process of formalizing the study of veganism. Whereas occasional publications have recently emerged from sociology, history, philosophy, cultural studies, or critical animal studies, a comprehensive geographical analysis is missing. Until now. In fourteen chapters from a diverse group of scholars and living practitioners, Vegan Geographies looks across space and scale, exploring the appropriateness of vegan ethics among diverse social and cultural groups, and within the midst of broader neoliberal economic and political frameworks that seek to commodify and marketize the movement. Vegan Geographies fundamentally challenges outdated but still dominant human–nature dualisms that underpin widespread suffering and ecological degradation, providing practical and accessible pathways for people interested in challenging contemporary systems and working collectively toward less destructive worlds.
An insightful look at the arguments for and against universal adoption of a vegan diet and lifestyle. As concern grows over the environmental costs and ethical implications of intensive factory farming, an increasing number of people are embracing diets and lifestyles free from animal products. Should We All Be Vegan? gives a fluid and engaging account of the evolution of veganism. Over the course of four easily digestible chapters, food writer Molly Watson reveals the truth about veganism’s impact on our health, the planet, and the global economy. Chapters like “The Evolution of Veganism” and “Why Go Vegan Today?” examine the development of veganism from the earliest meat-free human diets to the rise in mainstream adoption of a plant-based diet and lifestyle today; “The Challenges of Veganism” surveys the nutritional and societal pitfalls of a vegan lifestyle; and, lastly “A Vegan Planet” envisions possible futures for veganism and their impact on the earth. Watson evaluates every angle of the debate on veganism in this primer, reviewing the evidence for its effects on health and assessing the ethics, environmental impact, and feasibility of adopting a vegan lifestyle worldwide.
There are roughly 80 million Millennials in America. According to research by BBDO, half of them identify as "foodies." They buy organic groceries, fawn over Chemex coffee, Instagram images of pork belly and spend their recession-dented incomes on high-end meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge funds. Never before has a young generation paid this much attention to food. Starting back in 2012, Millennial, Eve Turow set out on a journey to understand why. Through interviews with a variety of Millennials as well as food luminaries--including Anthony Bourdain, Michael Pollan, Mark Bittman, Marion Nestle and more--Turow investigates the underlying drive for the Millennial obsession with food, and later looks at the role of Millennials in the future of food policy in America.
Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake. This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.
The highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz founded the Minimalist Baker blog in 2012 to share her passion for simple cooking and quickly gained a devoted worldwide following. Now, in this long-awaited debut cookbook, Dana shares 101 vibrant, simple recipes that are entirely plant-based, mostly gluten-free, and 100% delicious. Packed with gorgeous photography, this practical but inspiring cookbook includes: • Recipes that each require 10 ingredients or less, can be made in one bowl, or require 30 minutes or less to prepare. • Delicious options for hearty entrées, easy sides, nourishing breakfasts, and decadent desserts—all on the table in a snap • Essential plant-based pantry and equipment tips • Easy-to-follow, step-by-step recipes with standard and metric ingredient measurements Minimalist Baker’s Everyday Cooking is a totally no-fuss approach to cooking for anyone who loves delicious food that happens to be healthy too.
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns
A success guide for millennials that debunks the negative stereotypes and champions their unique strength as a generational force to be reckoned with. We’ve all seen the headlines: Millennials aren’t buying diamonds or saving for retirement. They’re killing the housing market because they eat too many avocados. They all want cushy jobs with foosball tables and nap pods. The truth is, millennials were raised to believe they could do anything if they worked hard, and then they worked hard only to be told the world owes them nothing. Now they’re tired of being gaslit. The tide of young adults standing up for themselves is culminating in massive societal change. The Gaslighting of the Millennial Generation uncovers the misconceptions about millennials, examining not only their unique strengths but also the baggage they have inherited from Baby Boomers. It shows just how different millennials are from previous generations—and why that’s a very good thing.
This timely book is a sequel to John Grant’s Green Marketing Manifesto which was the award winning and bestselling definitive guide to green marketing (and not greenwashing) in the previous wave of eco marketing in 2007. In 2019, climate change is right back at the top of the public agenda. Greta Thunberg and Extinction Rebellion are front page news. The UK, EU and other governments have declared a climate emergency. 181 CEOs of American companies - including Walmart, Amazon and Apple - signed a Business Round Table declaration saying that the purpose of corporations is not just to make money for shareholders, but to improve society, care for the environment and be ethical. Unilever CEO Alan Jope says they will dispose of brands that don’t have a bigger purpose. Concerns like ocean plastic (the ‘Blue Planet effect’) have upped the pace of change. With ambitious responses such as refills stations, unpackaged goods, super-materials from wood fibre and seaweed and a new ‘milkman for groceries’ reusable packaging service called Loop. Sustainable brands are now outperforming others in most markets. Eco challenger brands like VEJA and Allbirds are ‘the new cool’. While Adidas showed (with Parlay ocean plastic shoes) you can also create a billion dollar mainstream offer. Even banking is changing, with rapid growth in ESG and Impact Investing. Plus, the $40Bn overnight success of sustainability linked loans to companies like Philips and Prada. How can marketing and the creative industries respond? Even Extinction Rebellion thinks we can play a positive role – although XR also say it has to go beyond banning plastic straws - if we can only manage to tell the truth and lead the change. Hundreds of creative agencies and brands came out on climate strike and donated ideas: Or in the case of Patagonia donated their entire $10m tax windfall to environmental causes. But what now? How do you set a positive course? In this book we look at some of the leaders – brands like Patagonia and Max Burgers aiming to be climate positive. And we look at brands who have found a fresh sense of purpose by championing a relevant cause. The book is packed with case studies, tools, research insights. Covering issues like eco labelling, transparency, circular economy, rebound effects, impact investment, new coalitions and developments ranging from sustainable finance, to blockchain and traceability, to regenerative farming. One key theme that carries over from the Green Marketing Book is that marketers need to know their facts if attempts are not to be superficial. When you know 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery) you know that getting people to dim their screen won’t save much CO2. But that getting them to keep their phone in use for an extra year is a huge win for the planet. The ultimate goal is to go beyond marketing that simply looks good, and to create a vision of marketing that does good. Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, single use plastics, and blockchain technology influence green and social marketing Read examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, plus strategy, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a comp