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Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
'Metaphor' is the phenomenon whereby we talk and, potentially, think about something in terms of something else. In this book Elena Semino discusses metaphor as a common linguistic occurrence, which is varied in its textual appearance, versatile in the functions it may perform, and central to many different types of communication, from informal interaction to political speeches. She discusses the use of metaphor across a variety of texts and genres from literature, politics, science, education, advertising and the discourse of mental illness. Each chapter includes detailed case studies focusing on specific texts, from election leaflets to specialist scientific articles. Also included is a detailed consideration of corpus (computer-based) methods of analysis. Wide-ranging and informative, this book will be invaluable to those interested in metaphor from a range of disciplines.
Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.
The research is useful for anyone interested in the study of academic discourse, metaphor in specialized discourse, and register variation in general. In addition to furthering our knowledge of the characteristics of academic discourse, its focus on methodology will bei helpful to those concerned with the methodological aspects of metaphor analysis."--Back cover.
It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.
Metaphor and Corpus Linguistics: Building and Investigating an English as a Medium of Instruction Corpus offers a model for building a corpus of oral EMI seminars. It demonstrates how incorporating metaphor to the process of corpus building affords a more comprehensive description of the role of metaphor in discourse. EMI is the specific context outlined in this volume, and as such it will be of particular interest to researchers in this area, though the design and model can be easily generalised and applied to other corpora focusing on metaphor. Alejo-González argues for the need to build such a corpus given the scarcity of corpora being tagged for metaphor as well as the shortage of those dealing with the EMI phenomenon. This book will be of practical use and interest to those researchers of corpus linguistics or related areas looking to explore metaphor through their corpus studies.
Specialist languages, such as the languages of law, business, aviation, football, and politics, can be perceived as highly conventionalized, semi-natural and not fully autonomous communication codes limited to specific, and predominantly formal, situations. A large number of them can be best characterized by subject matter and semantic content, but the most important distinctive element in their make-up is the frame of context in which they are embedded. This volume discusses various ways of approaching the problems associated with the very broad phenomenon of specialist languages by means of the analytical mechanisms and theoretical conceptions developed within the framework of Cognitive Linguistics. The volume includes research carried out by world-renowned experts in the field.
Presenting a first-class and much needed introduction to the theory and applications of metaphor in text analysis, Introducing Metaphor affords students a clear, coherent overview of important issues in this widely studied area.