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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.
Until now, there has never been a book to help public fund managers direct fixed-income portfolios while simultaneously balancing politics, or the need to preserve principal, with economics, or the need to optimize income. The Politics of Public Fund Investing approaches public fund management from the lay perspective, providing much-needed guidance to modify Wall Street strategies to serve the needs of Main Street. If you manage a public fund, if you are an elected official, or if you oversee a portfolio for a foundation or an endowment, you know the traditional money management strategy used every day on Wall Street doesn't necessarily apply to your situation. For you, investing isn't simply about economics. Wall Street strategies do not take into account election cycles, political risk factors, or the unique performance assessments public funds must undergo. When Wall Street builds a portfolio, it doesn't need to consider the opinions and desires of a wide variety of constituents, and the management of the portfolio's performance doesn't carry the same level of career risk. This groundbreaking book is the first resource ever available to the stewards of public fund investing entrusted with the responsibility to make financial decisions in this unique environment. The Politics of Public Fund Investing shows readers how to evaluate and measure their funds' performance through specific techniques, standards, and procedures. It begins by addressing the key differences between Wall Street and Main Street, explaining which methods of Wall Street are unsuited to public fund management and why. The book provides a framework for moving from a static investment policy to a dynamic investment plan, making the important distinction between what is "legal" in terms of policy and what is "suitable" in terms of the objectives of the stakeholders. The book goes on to propose exceptional and beneficial insights into appraising a fund's performance along with providing a four-step process to build a politically correct portfolio. Finally, it shows how to be safe and optimize income within the constraints of acceptable risk. Based on years of experience and invaluable research, The Politics of Public Fund Investing is an innovative, compelling, and much-needed guide to navigating the complex territory where the political environment meets public investing.
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
101 Dog Tricks is the largest trick book on the market and the only one presenting full-color photos of each trick and its training steps.
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Stop changing diapers?start potting your baby. Over half the world's children are potty trained by one year old, yet the average potty training age in the United States is currently three years old. This leaves parents wondering: What did people do before diapers? and How do I help my own baby out of diapers sooner?Elimination Communication, also known as EC, is the natural alternative to full-time diapers and conventional toilet training. Although human babies have been pottied from birth for all human history, we've modernized the technique to work in today's busy world.Go Diaper Free shows parents of 0-18 month babies, step-by-step, how to do EC with confidence, whether full time or part time, with diapers or without. "Diaper-free" doesn't mean a naked baby making a mess everywhere - it actually means free from dependence upon diapers. With this book, new parents can avoid years of messy diapers, potty training struggles, diaper rash, and unexplained fussiness. Also helpful for those considering EC, in the middle of a potty pause, or confused about how to begin.This 6th edition includes a new section on The Dream Pee, a full text and graphic revision, more photos of EC in action, and a complete list of further resources.MULTIMEDIA EDITION: includes the book and access to private video library, helpful downloads, additional troubleshooting, and our private online support group run by our Certified Coaches. For less than the cost of a case of diapers, you can learn EC hands-on, the way it's meant to be learned.
"Rigging Your Cinema Camera" is the definitive source for anyone that wants to get the most out of using their Blackmagic Design cameras, from the hobbyist to the seasoned veteran filmmaker. Author and Cinematographer, Marco Solorio (owner of OneRiver Media) has been using the original Cinema Camera since mid-2012, prior to its public release as an early beta tester and first recipient of the camera outside of Blackmagic Design's global headquarters in Australia. Video book trailer: http: //www.youtube.com/watch?v=rkbp44Gyl5c Since that time, Solorio has used various Blackmagic Design cameras as "A-cameras" on a multitude of real-world projects, from commercial, corporate, short film, and feature film productions. Breaking all preconceived perceptions, Solorio implements production-proven rigging scenarios that allow these cameras to be used in both conventional and non-conventional ways while obtaining extremely high quality these cameras are known for. Various Cinema Camera and Production Camera 4K rigging setups are shown in great detail (including parts and cost breakdown) that include: Compact Rig, Studio Rig, B-Roll Rig, Interview Rig, Cine Rig, ENG Rig, Compact Shoulder Rig, Aviator Rig, Skimmer Rig, and many more. Not just limited to the Cinema Camera and Production Camera 4K, Solorio also shows production-driven examples for the Pocket Cinema Camera and URSA. But going beyond rigging and parts, Solorio goes even deeper into the practical theory and balance of rigging itself, lenses (covering 43 pages alone), audio applications with various wired and wireless microphone setups, AC and DC power systems, cables, tools, matte boxes, optical filters, follow focuses, various cage options, and countless more examples that are equally valuable for any camera, not just the Cinema Camera. Over 300 photos (shot by Solorio), over 56,000 words, and over 2 years in the making, all based from actual productions. Coverage includes cost, tips, fabrication, usage, and assembly with various diagrams, tables, and product hyperlinks. Thousands of dollars worth of various gear tested, from cheap to exotic, saving you grief, money, and time. Testimonials: If you shoot with a Blackmagic Cinema Camera, you NEED this book. Everything you ever wanted to know about rigging out the camera for various configurations from someone who actually uses the camera every day. Walter Biscardi, Jr. - Biscardi Creative Media From theory to practice, with all the reference points and ideas insanely illustrated and laid out, there should be no question from the reader that they have the resource on hand to solve most production issues that face rigging any camera. Jason & Josh Diamond - The Diamond Bros This book is a comprehensive filmmaker's shopping list; a ton of valuable insights for accessories and the justification for having these tools. Whatever camera system you have, this book will eliminate the guesswork out of the purchases needed to properly rig out your productions. Steffan Schulz - Strange Media, Inc. Beyond simple on-camera rigging, Marco delves into audio recording equipment, camera support, power, and monitoring, all of which can be equally baffling to the new operator. In short, Marco's book provides a soup to nuts look at assembling a wide range of camera and audio packages, tailoring them to suit the particular needs of nearly any project, and using them practically in the field. Alexis Van Hurkman - Writer, Director, Colorist Marco possesses a genuine desire to share his knowledge with other filmmakers; that's truly a gift! And this book you have in front of you now is your "fast track" to Marco's road-tested experience and hands-on approach to shooting with Blackmagic Design Cinema Cameras. Daniel Berube - Boston Creative Pro User Group"