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Today the Millennial generation, the cohort born from the early 1980s to the late 1990s, is the largest generation in the United States. It exceeds one-quarter of the population and is the most diverse generation in U.S. history. Millennials grew up experiencing September 11, the global proliferation of the Internet and of smart phones, and the worst economic recession since the Great Depression of the 1930s. Their young adulthood has been marked by rates of unemployment and underemployment surpassing those of their parents and grandparents, making them the first generation in the modern era to have higher rates of poverty than their predecessors at the same age. The Politics of Millennials explores the factors that shape the Millennial generation’s unique political identity, how this identity conditions political choices, and how this cohort’s diversity informs political attitudes and beliefs. Few scholars have empirically identified and studied the political attitudes and policy preferences of Millennials, despite the size and influence of this generation. This book explores politics from a generational perspective, first, and then combines this with other group identities that include race and ethnicity to bring a new perspective to how we examine identity politics.
This book explores the relationship of the media and politics to America’s largest generational group, the millennial generation. As the group has become voting eligible since the 2008 election, the traditional news media has been largely critical of youth behaviors, civic engagement, and political participation. Novak addresses how this primarily negative coverage has significantly influenced the generation’s views of politics and news media, and has contributed to their adoption of digital technologies in the search of more equitable and trustworthy political information. Media, Millennials, and Politics explores how this relationship has unfolded across the 2008, 2010, 2012, and 2014 American elections and provides insight into what political participation in the millennial generation may look like in the future.
This book explores political expression of members of Generation Z old enough to vote in 2018 and 2020 on issues and movements including MeToo, Supreme Court nominations, March for Our Lives, immigration and family separation, and Black Lives Matter. Since generational dividing lines blur, we study 18 to 25-year-olds, capturing the oldest members of Generation Z along with the youngest Millennials. They share similarities both in their place in the life cycle and experiences of potentially defining events. Through examining some movements led by young adults and others led by older generations, as well as issues with varying salience, core theories are tested in multiple contexts, showing that when young adults protest or post about movements they align with, they become mobilized to participate in other ways, too, including contacting elected officials, which heightens the likelihood of their voices being heard in the halls of power.Perfect for students and courses in a variety of departments at all levels, the book is also aimed at readers curious about contemporary events and emerging political actors.
Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennials in a news media landscape now dominated by social media and mobile devices. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. How Millennials voted, the issues that mattered, and the relationship between their political identity and news is also explored. The spread of fake news, attacks on the press, and the need for news literacy are also discussed. Since the publication of the book's first edition, Snapchat and digital subscriptions have emerged and social media sites have become popular platforms for news. How Millennials have responded to these changes in the media landscape is also examined. Finally, recommendations for further improvement of news coverage of Millennials are proposed. Plus, the book underscores how all segments of society, including news organizations, journalism schools, and tech companies, can work toward a more informed and news literate society, a requirement for viable democracies. This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.
Harry Potter and the Millennials tells the fascinating story of how the team designed the study and gathered results, explains what conclusions can and cannot be drawn, and reveals the challenges social scientists face in studying political science, sociology, and mass communication. Specifically, the evidence indicates that Harry Potter fans are more open to diversity and are more politically tolerant than nonfans; fans are also less authoritarian, less likely to support the use of deadly force or torture, more politically active, and more likely to have had a negative view of the Bush administration. Furthermore, these differences do not disappear when controlling for other important predictors of these perspectives, lending support to the argument that the series indeed had an independent effect on its audience. In this clear and cogent account, Gierzynski demonstrates how social scientists develop and design research questions and studies.
This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.
A media expert and activist assesses the role that children and youth play in the emerging digital culture--as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.
A grassroots look at the future of US politics as the next generation of progressive organizers—sparked by the unstoppable rise of Alexandria Ocasio-Cortez—leads us toward a new direction The AOC Generation examines the resurgent young left—including groups like Justice Democrats, the Democratic Socialists of America and Brand New Congress—and documents how and why they got active and energized in political organizing, the success and limitations of their approaches—and through their stories, it tells the history and the future of a generation. In 2018, the country watched as Alexandria Ocasio-Cortez rose from unknown part-time bartender to the halls of Congress at the age of 29 and became a household name for her progressive, passionate politics. With firsthand accounts detailing the final days of her campaign, which he spent beside her as she fought for every last vote, Freedlander connects her ample political talents and ability to command the media and the public’s attention to the newfound political awakening of millennial activists. Inspired in part by the Bernie Sanders campaign, and furthered by a series of critical issues including catastrophic climate change, a rigid political system, and widening income inequality, these young people organized into new groups that became a conduit for their energy, ideas, and passions. And all of their activity isn’t just political. They’ve created their own media eco-system, with podcasts, streaming networks, and even dating sites that cater to their interests. With this new generation gaining traction, with little signs of backing down and securing crucial political seats as Ocasio-Cortez did in 2018, The AOC Generation presents a thoughtful analysis of how they came of age in an America they are determined to reshape.
An optimistic look at the future of American leadership by a brilliant young reporter A new generation is stepping up. There are now twenty-six millennials in Congress--a fivefold increase gained in the 2018 midterms alone. They are governing Midwestern cities and college towns, running for city councils, and serving in state legislatures. They are acting urgently on climate change (because they are going to live it); they care deeply about student debt (because they have it); they are utilizing big tech but still want to regulate it (because they understand how it works). In The Ones We've Been Waiting For, TIME correspondent Charlotte Alter defines the class of young leaders who are remaking the nation--how grappling with 9/11 as teens, serving in Iraq and Afghanistan, occupying Wall Street and protesting with Black Lives Matter, and shouldering their way into a financially rigged political system has shaped the people who will govern the future. Through the experiences of millennial leaders--from progressive firebrand Alexandria Ocasio-Cortez to Democratic presidential hopeful Pete Buttigieg to Republican up-and-comer Elise Stefanik--Charlotte Alter gives the big-picture look at how this generation governs differently than their elders, and how they may drag us out of our current political despair. Millennials have already revolutionized technology, commerce, and media and have powered the major social movements of our time. Now government is ripe for disruption. The Ones We've Been Waiting For is a hopeful glimpse into a bright new generation of political leaders, and what America might look like when they are in charge.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!