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The essays in this collection reveal that the social and political development of post-apartheid South Africa depends to an important degree on the evolving cultural, social and political identities of its diverse population and on the role of the media of mass communications in the country's new multicultural democracy. The popular struggle against the country's former apartheid regime and the on-going democratisation of South African politics have generated enormous creativity and inspiration as well as many contradictions and unfulfilled expectations. In the present period of social transformation, the legacy of the country's past is both a source of continuing conflict and tension as well as a cause for celebration and hope. Post-apartheid South Africa provides an important case study of social transformation and how the cultural, social and political identities of a diverse population and the structure and practices of the media of mass communications affect the prospects for developing a multicultural democracy. The promise and the challenge of building a multicultural democratic society in a country with a racist and violent authoritarian legacy involves people with different identities and interests learning how to respect their differences and to live together in peace. It involves developing an inclusive or overarching common identity and a commitment to working together for a common destiny based on social equity and justice. South Africa's media of mass communications have an important role to play in the process of unprecedented social transformation - both in developing the respect for differences and the overarching identity as well as providing the public forum and the channels of communication needed for the successful development of the country's multicultural democracy. In South Africa, the democratization of the media must go hand in hand with the democratization of the political system in order to ensure that the majority of the citizenry participate effectively in the country's multicultural democracy. Topics covered include The "Struggle for African Identity: Thabo Mbeki's African Renaissance", "Between the Local and the Global: South African Languages and the Internet", "Shooting the East/Veils and Masks: Uncovering Orientalism in South African Media" and "Black and White in Ink: Discourses of Resistance in South African Cartooning". Contributors are Pal Ahluwalia, Gabeba Baderoon, Richard L. Harris, Sean Jacobs, Elizabeth Le Roux, Andy Mason, Thembisa Mjwacu, Herman Wasserman, and Abebe Zegeye.
In this pathbreaking study, Amal Jamal analyzes the consumption of media by Arab citizens of Israel as a type of communicative behavior and a form of political action. Drawing on extensive public opinion survey data, he describes perceptions and use of media ranging from Arabic Israeli newspapers to satellite television broadcasts from throughout the Middle East. By participating in this semi-autonomous Arab public sphere, the average Arab citizen can connect with a wider Arab world beyond the boundaries of the Israeli state. Jamal shows how media aid the community's ability to resist the state's domination, protect its Palestinian national identity, and promote its civic status.
In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.
Youth and Identity Politics in South Africa shows how the youth identify variously as fans of jazz or hip-hop who espouse a none-racial national character, as athletes who feel a strong connection to traditional Zulu patriarchy, or in many other social and political subcultures.
South Africa came late to television; when it finally arrived in the late 1970s the rest of the world had already begun to boycott the country because of apartheid. While the ruling National Party feared the integrative effects of television, they did not foresee how exclusion from globally unifying broadcasts would gradually erode their power. South Africa was barred from participating in some of television's greatest global attractions (including sporting events such as the Olympics and contests such as Miss World). With the release of Nelson Mandela from prison came a proliferation of large-scale live broadcasts as the country was permitted to return to international competition, and its re-admittance was played out on television screens across the world. These events were pivotal in shaping and consolidating the country's emerging post-apartheid national identity. Broadcasting the End of Apartheid assesses the socio-political effects of live broadcasting on South Africa's transition to democracy. Martha Evans argues that just as print media had a powerful influence on the development of Afrikaner nationalism, so the 'liveness' of television helped to consolidate the post-apartheid South African national identity.
While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.
This book is the culmination of several years of collaborative work. It is a unique contribution to the field of journalism because of the depth and variety of contributions it makes to the field. The scholars who contribute to this volume respond to the great need to rethink journalism from various perspectives including journalism training, research, the contents of the news media, language, media ethics, the safety of journalists and gender inequities in the news media. In doing this, they recognise how the societies that journalism address should themselves change.
Given the high degree of immigration in the current world, institutions of higher learning are increasingly hosting people of various different cultures and nationalities as employees and students. It has thus become important for universities to invest in their human capital by equipping employees and students with the necessary skills to meet the demands of their institutional diversity in a bid to become culturally flexible in the current multicultural context of higher education across the world. This book is an academic adventure that addresses issues of communication and interculturality in higher education. It provides rigorous details and several contexts through which to understand intercultural communication in higher institutions. The book unpacks a number of barriers with contextual references central to understanding contexts in which intercultural encounters take place in higher institutions. It shows how institutions of higher learning can be a great vehicle for building intercultural awareness and competence, and provides robust discussions of culture and the possible barriers that could affect intercultural relationships in higher institutions.
International Media Studies is a bold introduction to thefield that focuses on a de-centering of media epistemology torepresent a more thorough world-view. A comprehensive textbook exploring the current state of mediastudies as it is being practised across the world Takes discussions about media studies beyond other textbooks,by situating the subject firmly in an international contextappropriate to the globalized, 21st century Surveys our reception of a wide variety of media content andformats including television, magazines, fiction, newspapers, andpopular music Considers both theoretical and much-needed ethnographicperspectives on media studies Showcases global and local media patterns in a variety ofcountries around the world, including examples from Asia, Africa,and Latin America