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Measurement and Evaluation for Health Educators prepares health educators for the responsibilities of conducting evaluations within their field. It includes psychometric, statistical, political, managerial and public health perspectives to measurement and evaluation. Written for the undergraduate or beginning graduate student, as well as practicing professions, this text will help readers choose and develop instruments for evaluation, and discusses the basics for carrying out evaluations to gauge the effectiveness of health education and health promotion programs. Measurement and Evaluation for Health Educators also delves into the basics of measurement, steps in instrument development; reliability assessment, validity assessment, measurement errors, process evaluation, designs for quantitative evaluation, and much more. Key Features: - Student-friendly, accessible writing style - Each chapter closes with review questions and web references - Chapter objectives and key learning objectives are clearly defined - Includes skill building activities in every chapter - Boxed articles throughout the text highlight important issues in the field
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What is evaluation? Why is it important in public health? How can evaluation lead to improved health outcomes? Evaluation and evidence-based practice are core to professional practice within the wider public health field. Practitioners in a range of sectors, including the voluntary sector, are increasingly being held to account for the success of projects and programmes of activity. Conducting evaluation can be challenging. Furthermore, the move to evidence-based practice demands that practitioners are able to critically interpret published evaluation findings. Evaluation is a readily accessible examination of the key theories and principles underpinning approaches to evaluation. It offers a guide to how these principles can be implemented in practice and provides insights into dealing with some of the real-life challenges and complexities of evaluation, including: Identifying indicators of success Developing an evaluation plan Ethical issues Making the most of findings This book is the first in a series on current theories and concepts for those working within the wider field of public health.
A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion field Evaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing. Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion—including those taking the CHES, MCHES, or CPH exams—this straightforward book is a valuable resource. Get an introduction to the field of health promotion and the process of evaluating health promotion programs Develop rigorous instruments for measuring various types of outcomes in health promotion programs Assess the reliability and validity of evaluation instruments, and address measurement errors Conduct quantitative analysis and qualitative data analysis, and write effective research reports This book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources.
Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation, including basic and advanced statistical analysis."--BOOK JACKET.
This book is the result of the WHO European Working Group on Health Promotion Evaluation which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive c
Health promotion is a newly emerging discipline and there is little in the way of practical help for students and practitioners of health promotion in choosing and implementing appropriate evaluation methods. At a time when there is increasing emphasis on cost-effective health services and evidence-based health care, health promotion cannot ignore the demands for adequate evaluation and accurate, reliable and valid methods to carry out this evaluation. This book provides clear descriptions (with examples) of such methods, and of the problems that can arise from their implementation. The book begins by setting the concepts of health promotion and of evaluation in their historical context and highlighting key issues in the evaluation of health promotion interventions. Several qualitative and quantitative methods which are commonly used are described and the problems and benefits which arise with their use are explained. In the second part of the book, experiences in the practical implementation of evaluation in a variety of settings are described. The main theme throughout the book is that health promotion is multidisciplinary and therefore the evaluation of health promotion requires a mixture of methods and a firm commitment to multidisciplinary working. The book is written in a highly accessible way with a clear lay out and numerous boxes highlighting key issues, making it an invaluable source for all graduate and post-graduate students of health promotion and public health. Practitioners of health promotion will find that this book provides a clear practical guide to common methods of evaluation and will help them design and implement appropriate and informative evaluations.
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