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During the turbulent 1960s, the city of New Orleans experienced unprecedented economic growth, racial tensions and desegregation, political realignment, and natural disaster. Presiding over this period of sweeping change was Mayor Victor H. Schiro (1904-1992), an unassuming, moderate Democrat who sought the best for his city and adhered strictly to the rule of law in a region where laissez faire was standard practice and hardened defiance was a social norm. Schiro sought fairness for all and navigated a gauntlet of conflicting pressures. African Americans sought their civil rights, and whites resisted the new racial environment. Despite vigorous opposition and an unfriendly press, Schiro won election twice. Under his direction, the city experienced numerous municipal reforms, the inclusion of African Americans in executive positions, and the broad extension of city services. The mayor, a businessman, recruited new corporations for his city, heralded the development of New Orleans East, and brought major professional sports to the Crescent City. He also initiated the plans for the construction of the Superdome. At the height of this activity, Hurricane Betsy devastated New Orleans. In response, Schiro coordinated with the federal government to initiate rescue and recovery at a rapid pace. In the aftermath, he lobbied Congress for relief funds that set the precedent for National Federal flood insurance.
We remember the 1966 birth of the New Orleans Saints as a shady quid pro quo between the NFL commissioner and a Louisiana congressman. Moving the Chains is the untold story of the athlete protest that necessitated this backroom deal, as New Orleans scrambled to respond to a very public repudiation of the racist policies that governed the city. In the decade that preceded the 1965 athlete walkout, a reactionary backlash had swept through Louisiana, bringing with it a host of new segregation laws and enough social strong-arming to quash any complaints, even from suffering sports promoters. Nationwide protests had assailed the Tulane Green Wave, the Sugar Bowl, and the AFL’s preseason stop-offs, and only legal loopholes and a lot of luck kept football alive in the city. Still, live it did, and in January 1965, locals believed they were just a week away from landing their own pro franchise. All they had to do was pack Tulane Stadium for the city’s biggest audition yet, the AFL All-Star game. Ultimately, all fifty-eight Black and white teammates walked out of the game to protest the town’s lingering segregation practices and public abuse of Black players. Following that, love of the gridiron prompted and excused something out of sync with the city’s branding: change. In less than two years, the Big Easy made enough progress to pass a blitz inspection by Black and white NFL officials and receive the long-desired expansion team. The story of the athletes whose bravery led to change quickly fell by the wayside. Locals framed desegregation efforts as proof that the town had been progressive and tolerant all along. Furthermore, when a handshake between Pete Rozelle and Hale Boggs gave America its first Super Bowl and New Orleans its own club, the city proudly clung to that version of events, never admitting the cleanup even took place. As a result, Moving the Chains is the first book to reveal the ramifications of the All-Stars’ civil resistance and to detail the Saints’ true first win.
New Orleans on Parade tells the story of the Big Easy in the twentieth century. In this urban biography, J. Mark Souther explores the Crescent City's architecture, music, food and alcohol, folklore and spiritualism, Mardi Gras festivities, and illicit sex commerce in revealing how New Orleans became a city that parades itself to visitors and residents alike.Stagnant between the Civil War and World War II -- a period of great expansion nationally -- New Orleans unintentionally preserved its distinctive physical appearance and culture. Though business, civic, and government leaders tried to pursue conventional modernization in the 1940s, competition from other Sunbelt cities as well as a national economic shift from production to consumption gradually led them to seize on tourism as the growth engine for future prosperity, giving rise to a veritable gumbo of sensory attractions. A trend in historic preservation and the influence of outsiders helped fan this newfound identity, and the city's residents learned to embrace rather than disdain their past.A growing reliance on the tourist trade fundamentally affected social relations in New Orleans. African Americans were cast as actors who shaped the culture that made tourism possible while at the same time they were exploited by the local power structure. As black leaders' influence increased, the white elite attempted to keep its traditions -- including racial inequality -- intact, and race and class issues often lay at the heart of controversies over progress. Once the most tolerant diverse city in the South and the nation, New Orleans came to lag behind the rest of the country in pursuing racial equity.Souther traces the ascendancy of tourism in New Orleans through the final decades of the twentieth century and beyond, examining the 1984 World's Fair, the collapse of Louisiana's oil industry in the eighties, and the devastating blow dealt by Hurricane Katrina in 2005. Narrated in a lively style and resting on a bedrock of research, New Orleans on Parade is a landmark book that allows readers to fully understand the image-making of the Big Easy.
In the 1960s and 1970s, New Orleans experienced one of the greatest transformations in its history. Its people replaced Jim Crow, fought a War on Poverty, and emerged with glittering skyscrapers, professional football, and a building so large it had to be called the Superdome. New Orleans after the Promises looks back at that era to explore how a few thousand locals tried to bring the Great Society to Dixie. With faith in God and American progress, they believed that they could conquer poverty, confront racism, establish civic order, and expand the economy. At a time when liberalism seemed to be on the wane nationally, black and white citizens in New Orleans cautiously partnered with each other and with the federal government to expand liberalism in the South. As Kent Germany examines how the civil rights, antipoverty, and therapeutic initiatives of the Great Society dovetailed with the struggles of black New Orleanians for full citizenship, he defines an emerging public/private governing apparatus that he calls the "Soft State": a delicate arrangement involving constituencies as varied as old-money civic leaders and Black Power proponents who came together to sort out the meanings of such new federal programs as Community Action, Head Start, and Model Cities. While those diverse groups struggled--violently on occasion--to influence the process of racial inclusion and the direction of economic growth, they dramatically transformed public life in one of America's oldest cities. While many wonder now what kind of city will emerge after Katrina, New Orleans after the Promises offers a detailed portrait of the complex city that developed after its last epic reconstruction.