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Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
"I had the good fortune to grow up in a wonderful area of Jerusalem, surrounded by a diverse range of people: Rabbi Meizel, the communist Sala Marcel, my widowed Aunt Hannah, and the intellectual Yaacovson. As far as I'm concerned, the opinion of such people is just as authoritative for making social and economic decisions as the opinion of an expert using a model." Part memoir, part crash-course in economic theory, this deeply engaging book by one of the world's foremost economists looks at economic ideas through a personal lens. Together with an introduction to some of the central concepts in modern economic thought, Ariel Rubinstein offers some powerful and entertaining reflections on his childhood, family and career. In doing so, he challenges many of the central tenets of game theory, and sheds light on the role economics can play in society at large. Economic Fables is as thought-provoking for seasoned economists as it is enlightening for newcomers to the field.
Science has defined a variety of natural laws that explain the physical world and how it changes. One such law states that for every action there is a reaction, and that for every motion there is corresponding counter-motion. Whether it’s visible to the human eye or not, one thing is certain – movement and change will occur as a result. Having studied these principles, author Raymond Holliwell not only understood the universal physical applications, he also understood the spiritual and mental applications as well. By using this law on a spiritual and mental level, Holliwell found that a specific thought could create a desired reaction in his personal and professional life through continual and dedicated practice. As he came to realize the expanded potential of this powerful law, he eventually recognized the ultimate source of the dramatic results – God.
The Laws of Charisma explores the vital skills and traits needed to earn trust, generate interest, and motivate others in the workplace. Bestselling author Kurt Mortensen defines the intersection of these pivotal abilities as charisma--an enviable quality that can lead to improved relationships, greater income, and more success in every area of life. To some extent, charisma is innate, but in this inspiring guide Mortensen explores the trait’s four core elements to show how anyone can draw out a more charismatic and compelling presence. With the help of practical tools, simple principles, applicable exercises, and insightful assessments, you’ll learn how to radiate confidence, passion, power, and optimism; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport. People with the ability to enter a room and draw instant attention, effortlessly exuding charm and radiating energy, are better able to influence what gets done and ultimately achieve what they want. The Laws of Charisma is packed with everything you need to develop and bring out the more charismatic person within.
This antiquarian volume contains a comprehensive guide to speaking and writing correctly, with information on grammar, sentence structure, writing letters, common pitfalls, comments on famous pieces of literature and their authors, and much more. Written in simple, clear language and full of helpful tips and hints, this text will be of considerable utility to those with a keen interest in linguistics, and it would make for a worthy addition to any personal library. The chapters of this book include: Essentials of English Grammar, The Sentence, Figurative Language, Punctuation, Letter Writing, Errors, Pitfalls to Avoid, Style, Suggestions, Slang, Writing for Newspapers, Choice of Words, English Language, and Masters and Masterpieces of Literature. We are republishing this vintage book now in an affordable, modern edition complete with a new prefatory biography of the author.
*** REVISED AND UPDATED EDITION *** "This book is a wise investment" Financial Times "A marvellous money manifesto" Helena Morrissey DBE, financier & founder of 30% club One out of three millennials today will never be able to buy their own house. Does it have to be like this? You're Not Broke You're Pre-Rich will tell you that it really doesn't; you can have your avocado on toast and stop renting and start saving too. In this book you will learn how to : Rent smart Buy a home Get a better salary Manage a credit card Understand your net worth / credit score Save more money Live within your budget Build a pension Invest Pay off your debt forever This essential handbook will help debunk the financial jargon and break the money taboo. Packed with actionable tips and no-nonsense practical advice, You're Not Broke You're Pre-Rich will teach you how to make your savings work for you, how you could invest your money, why you need to understand your pension and why your financial health is just as important as your mental and physical health. This updated and market-leading manual will be your comprehensive guide to financial freedom, giving you the confidence and conviction to regain control of your bank balance and live a happier, richer life.
Comedian and actor Stephen Fry's witty and practical guide, now in paperback, gives the aspiring poet or student the tools and confidence to write and understand poetry. Stephen Fry believes that if one can speak and read English, one can write poetry. In The Ode Less Travelled, he invites readers to discover the delights of writing poetry for pleasure and provides the tools and confidence to get started. Through enjoyable exercises, witty insights, and simple step-by-step advice, Fry introduces the concepts of Metre, Rhyme, Form, Diction, and Poetics. Most of us have never been taught to read or write poetry, and so it can seem mysterious and intimidating. But Fry, a wonderfully competent, engaging teacher and a writer of poetry himself, sets out to correct this problem by explaining the various elements of poetry in simple terms, without condescension. Fry's method works, and his enthusiasm is contagious as he explores different forms of poetry: the haiku, the ballad, the villanelle, and the sonnet, among many others. Along the way, he introduces us to poets we've heard of but never read. The Ode Less Travelled is not just the survey course you never took in college, it's a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try.
God is to be found in the simplest of our daily activities and especially through total surrender to whatever is His will for each of us. That is the message of this 18th-century inspirational classic by Jean-Pierre de Caussade. Its encouragement to live in the present moment, accepting everyday obstacles with humility and love, has guided generations of seekers to spiritual peace and holiness. In this timeless spiritual classic, de Caussade presents the simple, profound gospel message that Jesus lived and taught: My meat is to do the will of my Father in heaven. The author states, The will of God gives to all things a supernatural and divine value for the soul submitting to it. The duties it imposes and those it contains become holy and perfect because everything it touches shares its divine character.This special volume of the famous spiritual treatise also includes the many insightful letters of Father de Caussade on the practice of self-abandonment. These numerous letters provide a great additional source of wisdom and much practical guidance for how to grow in abandonment and to deepen our union with God in our daily lives.De Caussade shows that this practice of self-abandonment to God's will is the key to attaining true peace and virtue, and that it is readily available to all people - from beginners to those well advanced in the spiritual life. He also shows how to determine what God's will is for us. He reveals that it is not extraordinary feats that God expects for our growth in holiness, but rather heroic attention to every detail in our lives and humble acceptance of our daily lot in life as coming from His hand. The rich spiritual lessons in this book have stood the test of time, offering real and practical assistance to all people because its message is simple and clear, one that the reader will find to be a rare treasure of inspiration and direction to be referred to again and again.