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A practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.
Suitable for those who want to increase their mastery of digital and analog audio: musicians, producers, A&R, mastering, recording, and mixing engineers, this title offers an introduction to the procedures and technical issues involved in mastering.
We live in a golden age of voice technology. Advances in automatic speech recognition (ASR), natural language processing (NLP) and other technologies have made it extremely viable for people to be talking to machines and getting reasonable answers. Platforms like Amazon Alexa and Google Home, and the associated tools, have made it so anyone can build a voice app, and this is excellent. What we have seen though is that it's fairly easy to build a voice app, but still remarkably difficult to build a great app, one that gets the user what they need, and hopefully the user comes back for more. In Mastering Voice Interfaces we want to show you how to build great voice apps. We start with the basics of voice interfaces, and how they are different from others, then dive into basic design principles that we're learned in many years building these apps in the industry. As we cover a design principle, we'll also demonstrate how to implement it with one of the established voice platforms (Google Home), and show how, though the tools are great, you don't have to go too far to have to do some custom work to get what you really want. Well l walk through many design and development techniques that some would view as advanced, but that can make a huge difference in the quality of the app. Readers of Mastering Voice Interfaces will come away with a very good understanding of what makes voice interfaces so special, learn the basic design principles are for building great voice apps, and how to actually implement those principles and create working apps. What you will learn: What makes voice special and different from other input and output modalities, and why that matters. What the best practices for the various components of the voice-first creation process What are the consequences of design and implementation choices How to create truly great voice apps that users will love Who this book is for We expect readers to have had some exposure to voice apps, at least as users. The book is written for anyone who wants a deeper understanding of the how and why of voice interface design and development. For team of developers, designers, product owners who need a shared understanding of voice interfaces.
"Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them
Introducing an innovation in voice training: Sing Anything- Mastering Vocal Styles! This exciting new book by legendary vocal coach Lisa Popeil and teaching dynamo Gina Latimerlo will open your mind and your voice to ultimate possibilities. Begin by learning the foundations of vocal control: anatomy, breath control, and resonator shaping. Then receive step-by-step instruction on how to create healthy, powerful, and authentic sounds in Pop, Rock, R&B, Country, Classical, Musical Theater, and Jazz. Sing Anything also guides you through the history, phrasing, emotions, and correct tone for each unique style. Filled with illustrations and diagrams, this book is unique, clear and fun. An accompanying website provides audio samples of 'pop stylisms' as well as vocal exercises for each style. Check it out at www.singanything.com.
Major Label Mastering: Professional Mastering Process distills 25 years of mastering experience at Capitol Records into practical understandings and reliable systems. Containing unparalleled insights, this book reveals the mastering tricks and techniques used by Evren Göknar at one of the world’s most notable record labels. Beginning with the requisite competencies every Mastering Engineer must develop, Major Label Mastering delves into the particulars of the mastering studio, as well as fundamental mastering tools. Included among these tools is The Five Step Mastering Process, a rigorously tested system that equips the practitioner to successfully and confidently master a project to exacting standards of audio fidelity. Covering all bases, the book discusses both macro and micro considerations: from mindset approach and connecting with clients down to detailed guidelines for processing audio, advanced methods, and audio restoration. Each chapter ends with exercises intended to deepen understanding and skill, or to supplement course study. Suitable for all levels, this is a unique resource for students, artists, and recording and Mastering Engineers alike. Major Label Mastering is supplemented by digital resources including audio examples and video tutorials.
Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Publisher's Note: This edition from 2019 is outdated and is not compatible with the latest version of Go. A new third edition, updated for 2021 and featuring the latest in Go programming, has now been published. Key Features • Second edition of the bestselling guide to advanced Go programming, expanded to cover machine learning, more Go packages and a range of modern development techniques • Completes the Go developer’s education with real-world guides to building high-performance production systems • Packed with practical examples and patterns to apply to your own development work • Clearly explains Go nuances and features to remove the frustration from Go development Book Description Often referred to (incorrectly) as Golang, Go is the high-performance systems language of the future. Mastering Go, Second Edition helps you become a productive expert Go programmer, building and improving on the groundbreaking first edition. Mastering Go, Second Edition shows how to put Go to work on real production systems. For programmers who already know the Go language basics, this book provides examples, patterns, and clear explanations to help you deeply understand Go’s capabilities and apply them in your programming work. The book covers the nuances of Go, with in-depth guides on types and structures, packages, concurrency, network programming, compiler design, optimization, and more. Each chapter ends with exercises and resources to fully embed your new knowledge. This second edition includes a completely new chapter on machine learning in Go, guiding you from the foundation statistics techniques through simple regression and clustering to classification, neural networks, and anomaly detection. Other chapters are expanded to cover using Go with Docker and Kubernetes, Git, WebAssembly, JSON, and more. If you take the Go programming language seriously, the second edition of this book is an essential guide on expert techniques. What you will learn • Clear guidance on using Go for production systems • Detailed explanations of how Go internals work, the design choices behind the language, and how to optimize your Go code • A full guide to all Go data types, composite types, and data structures • Master packages, reflection, and interfaces for effective Go programming • Build high-performance systems networking code, including server and client-side applications • Interface with other systems using WebAssembly, JSON, and gRPC • Write reliable, high-performance concurrent code • Build machine learning systems in Go, from simple statistical regression to complex neural networks Who this book is for Mastering Go, Second Edition is for Go programmers who already know the language basics, and want to become expert Go practitioners. Table of Contents • Go and the Operating System • Understanding Go Internals • Working with Basic Go Data Types • The Uses of Composite Types • How to Enhance Go Code with Data Structures • What You Might Not Know About Go Packages and functions • Reflection and Interfaces for All Seasons • Telling a Unix System What to Do • Concurrency in Go: Goroutines, Channels, and Pipelines • Concurrency in Go: Advanced Topics • Code Testing, Optimization, and Profiling • The Foundations of Network Programming in Go • Network Programming: Building Your Own Servers and Clients • Machine Learning in Go Review "Mastering Go - Second Edition is a must-read for developers wanting to expand their knowledge of the language or wanting to pick it up from scratch" -- Alex Ellis - Founder of OpenFaaS Ltd, CNCF Ambassador
When you speak, whether on stage, in a meeting or on the telephone, do you command the room confidently and naturally? Are you seen as a true leader? Do you get the full respect you deserve and the results you want?If you're like most people, your response to most of these questions is, "No, but I want to!" The reason is in our "blind spot": the gap between how we think we come across when we speak, and how we actually come across to others. Have you ever had an argument in which someone angrily says, "It's not what you said, it's how you said it!"? The truth is that it's both- and that's the blind spot. If you've ever been there, then this book is for you. Full of stories, examples, and exercises for you to try, Speaking to Influence helps you take the blinders off and see where you're getting in your own way so you can create strong, positive relationships, establish your best reputation, and achieve your greatest goals and purpose.
How do visionary minds think alike? Simple: They follow their inner Voice. Visionaries think exactly backwards from the crowd. While others seek security, they dissolve insecurities to find their Voice. Then, while others worry about the future, they predict the future by creating it. The Voice Code taps a disruptive discovery to help you master this same mindset. As you slay your "dragons," you'll change your world from the inside out.