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This book gives a fair picture of the Mass Media as it operates at national level down to the grassroots level where DFP's network operates shoulder to shoulder with rural masses in the area of inter-personal communication . The whole volume has been divided into five chapters, comprising articles by veteran practitioners of mass media of various shades .
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
India has been the focus of international attention in the past few years. Rhetoric concerning its rapid economic growth and the burgeoning middle classes suggests that something new and significant is taking place. Something has changed, we are told: India is shining, the elephant is rising, and the 21st century will be Indian. What unites these powerful re-imaginings of the Indian nation is the notion of change and its many ramifications. Election campaigns, media commentators, scholars, activists and drawing room debates all cut their teeth around this complex notion. Who is it that benefits from this change? Do such re-imaginings of nationhood really reflect the complex social reality of large parts of the Indian population? The book starts with the premise that it is within the mass media where we can best understand how this change is imagined. From a kaleidoscope of perspectives the book interrogates this articulation and the myriad forms it takes – across India's newsrooms, television sets, cinema halls, mobile phones and computer screens.
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Drawing on interviews with journalists, media pictures and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts which form the `world views' of North and South.
Content Description #A tribute to Elihu Katz.#Includes bibliographical references.
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
The 24th volume addresses how people's lives and experiences across the world are being transformed by technological changes, media institutions, political ideologies, and social forces. Nine articles consider such topics as implications of the privatization of television in India, diasporic cinema and media definitions of Indian femininity, the construction of Latinos and Latino issue, and peril and play in an Arab-American community. The contributors are from a range of countries, but all now working in the US. -- c. Book News Inc.