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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
The resources in this book are offered to empower you with greater access to the therapies of complementary medicinethose supported by research evidence and most widely accepted by physicians and consumers. Expanding the continuum of care to include lifestyle and complementary therapies can provide additional tools to address the health concerns that challenge our patients.
Using this step-by-step guide on exactly what to do and think about, Bishop shows readers that setting up a complementary health practice is easier than they might think.
Integration of complementary and alternative medicine therapies (CAM) with conventional medicine is occurring in hospitals and physicians offices, health maintenance organizations (HMOs) are covering CAM therapies, insurance coverage for CAM is increasing, and integrative medicine centers and clinics are being established, many with close ties to medical schools and teaching hospitals. In determining what care to provide, the goal should be comprehensive care that uses the best scientific evidence available regarding benefits and harm, encourages a focus on healing, recognizes the importance of compassion and caring, emphasizes the centrality of relationship-based care, encourages patients to share in decision making about therapeutic options, and promotes choices in care that can include complementary therapies where appropriate. Numerous approaches to delivering integrative medicine have evolved. Complementary and Alternative Medicine in the United States identifies an urgent need for health systems research that focuses on identifying the elements of these models, the outcomes of care delivered in these models, and whether these models are cost-effective when compared to conventional practice settings. It outlines areas of research in convention and CAM therapies, ways of integrating these therapies, development of curriculum that provides further education to health professionals, and an amendment of the Dietary Supplement Health and Education Act to improve quality, accurate labeling, research into use of supplements, incentives for privately funded research into their efficacy, and consumer protection against all potential hazards.
Complementary medicine is a rapidly expanding field of employment. This book examines the personal qualities needed to become a successful practitioner, guiding the reader through the maze of therapies and training courses.
Comprehensive and in-depth guide provides the expertise of more than 100 of the nation's top professionals.
Healing work isn't just about what happens in the therapy room, but also about how practitioners communicate with integrity and act in their professional and personal relationships. While gifted healers are being trained in hundreds of modalities worldwide, few genuinely professional organizations exist and, in most cases, standards of relational ethics have yet to be codified. In the best of cases, well-meaning practitioners are thereby limited in their work to provide optimal service--and, in the worst cases, they are left vulnerable to potential legal repercussions and relational liabilities. Creating Healing Relationships is the first book to seriously address the need for professional standards in the rapidly growing field of energy healing and to demonstrate how the ethic of human caring can be translated into professional standards for safe and successful energy therapy practice.