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One hundred typographic pages are exhibited in this book, consisting of alphabets and quotations printed in various type styles. The quotations selected by the author concern types and printing, are from the past and the present, and are in 16 languages (translations are provided). Hermann Zapf is a noted type designer and he himself originally devised many of the type faces used here. Other faces were taken from the fonts of the Stempel foundry in Frankfurt/Main and historic faces came from that foundry's archives. The author has also designed the page layouts, choosing for this manual a horizontal format. The purpose of the manual is "to show the myriad possibilities of the expressiveness and beauty of type, whether individually or in massed text, by the use of purely typographic means." The original English edition of this work was limited to 1000 copies. In making it available to a larger audience, Paul Standard's comment, printed in the original, becomes more pertinent still: "In a world grown noisy and clamorous, reading remains among the very few quiet pleasures left to man. The present work hopes to be considered an attempt to bring a body of critical and expository comment to the widest circle of readers—comment upon every contributory element in bookmaking and printing generally, upon the design of letter forms and their disposition on the page. The very sight of so many different languages on these successive pages is itself a humanizing experience, suggesting as it does a striving for unity while preserving linguistic diversity by means of the printer's art." This "critical and expository comment" has been culled from a wide international range of writers, including both masters of literature and masters of the art of printing.
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Until 2015, Pradeep Sebastian was a contented bibliophile, quite far from the serious book collector anxiously checking his email alerts. Things, however, took a dramatic turn when he chanced upon fine press books - printed on a handpress, from metal type pressed into dampened handmade paper, the tactility and typographic beauty of letterpress books instantly captivated him. There was no looking back. In absorbing prose, the author retraces his fulfilling journey of collecting fine books online, his new-found love for modern calligraphic and illuminated manuscripts, and his discovery of the masters of bookmaking - be it the cloistered nuns who printed impeccable fine press books, or the famous printer who lived in a one-room apartment at a YMCA with his small handpress tucked under his bed. Peppered with vivid anecdotes and delightful conversations, The Book Beautiful is as much about the love for fine books as it is about the pleasures of bibliophily - the camaraderie between fellow collectors and dealers, bibliographic connoisseurship, the thrill of the chase, and the joy of striking a juicy bargain.
These lists are usually generated in neat doses of one hundred titles. Here then (at least in the opinions of Messrs. Hutner and Kelly) are the hundred greatest printed books of the twentieth century. Given another pair of editors, you d probably be offered a different list, but this one serves and serves well, for it concentrates not only on the recognized chestnuts, but also lesser-known, and often exceedingly récherché volumes that have left their mark. It is noteworthy that only two books in the survey were printed by offset; the rest are all letterpress. And although America is strongly represented, there are also selections from Italy, France, Germany, the Netherlands, England, Wales and Switzerland. Every book is illustrated in fine line duotone, many in color, and best of all, the captions that accompanied the original Grolier exhibit have been transcribed intact. In their two prefatory essays, Hutner has provided a convincing defense of his choices (1900 1948), and Kelly, a spirited apologia for his (1949 1999). Joe Blumenthal ended his survey of fine printing in America with the observation that the art of the book, one of the slender graces of civilization, works its charm on each new generation. This survey, while admittedly neither comprehensive nor definitive, provides an excellent overview of fine printing over the past hundred years. Despite Morison s contention that typography is the most conservative of all the arts, the form of the book continues to mutate, evolve, and advance. If we are to overcome the complexities of a digital age, we would do well to appreciate, if not embrace, that heritage. -- Amazon.com.
Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.