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This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Comunicación educativa del patrimonio: referentes, modelos y ejemplos es un libro con muchas voces; es la recuperación, en forma de relato escrito, del curso «Formación y diseño de programas para la comunicación educativa del patrimonio cultural y natural» que se impartió en Gijón en verano del 2003, en el marco de los cursos que organiza la Universidad de Oviedo desde su Vicerrectorado de Extensión Universitaria. Bajo aquel título presentábamos un producto nuevo, en tanto que combinaba una buena oferta de valoración del patrimonio desde el campo más teórico —el de los referentes y ejemplos de casos— construidos desde la práctica. La segunda parte del libro se articula a partir de tres trabajos que permiten interpretaciones diversas sobre el concepto de modelo. El orden de presentación está jerarquizado en función de la lógica de la deducción, es decir, el grado de abstracción mayor hacia la concreción de un caso. La tercera parte está dedicada al estudio de casos significativos, donde la puesta en valor, la recuperación o la sensibilización son el punto de referencia. Los ejemplos que se proponen corresponden a diferentes escenarios: primero, la ciudad; le sigue el centro de interpretación y su territorio circundante; y, a continuación, el marco más concreto del museo. Cierran el libro dos trabajos que destacan temas emergentes de patrimonio en tanto que sus sujetos de estudio se hallan en lo intangible, en la memoria del pueblo que canta o en el imaginario literario.
In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies and to other agents of mass communication. Through comment, practical examples and truly inspirational case studies, this book allows the reader to build a picture of the transformed 21st century museum in practice. Such a museum is focused on developing its audiences as regular users. It is committed to participation and collaboration. It brings together on-site, online and mobile provision and, through social media, builds meaningful relationships with its users. It is not restricted by its walls or opening hours, but reaches outwards in partnership with its communities and with other agencies, including schools. It is a haven for families learning together. And at its heart lies prolonged user engagement with collections, and the conversations and dialogues that these inspire. The book is filled to the brim with practical examples. It features: an introduction that focuses on the challenges that face museums in the 21st century an analysis of population trends and their likely impact on museums boxes showing ideas, models and planning suggestions to guide development examples and case studies illustrating practice in both large and small museums an up-to-date bibliography of landmark research, including numerous websites Sitting alongside Graham Black's previous book, The Engaging Museum, we now have a clear vision of a museum of the future that engages, stimulates and inspires the publics it serves, and plays an active role in promoting tolerance and understanding within and between communities.
This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.
This book offers a comprehensive overview of the intellectual developments in urban conservation. The authors offer unique insights from UNESCO's World Heritage Centre and the book is richly illustrated with colour photographs. Examples are drawn from urban heritage sites worldwide from Timbuktu to Liverpool to demonstrate key issues and best practice in urban conservation today. The book offers an invaluable resource for architects, planners, surveyors and engineers worldwide working in heritage conservation, as well as for local authority conservation officers and managers of heritage sites.
'Risk Assessment for Object Conservation' reflects Dr Jonathan Ashley-Smith's personal interests and views in areas including materials science, the ethics of restoration, the costs of conservation and the philosophy of museums. This valuable book explains the mechanisms of deterioration of museum artifacts, quantifying the probability that damage will occur and estimating the rate of progress when it does. The principles outlined and the information provided will form a foundation for cost-benefit analysis of conservation proposals. Dr Ashley-Smith also gives comprehensive explanations of scientific of mathematical material to take into consideration the readers who have no background in these areas, alongside a basic introduction. The structure of the book provides a logical progression through tools, concepts information and examples. This is a must-have purchase for all conservators, curators and administrators of historic artifacts at both student and professional level.
The 2010 edition of the Global Education Digest focuses on gender and education to mark the 15th anniversary of the Fourth World Conference on Women. Shortly after this landmark conference in 1995, the international community pledged to eliminate gender disparities at all levels of education by 2015 as part of the Millennium Development Goals (MDGs). As the official source of data to monitor advancement towards these goals, the UIS has released the Digest on the eve of the UN Millennium Summit (New York, 20-22 September) to present the latest available data to analyse national progress and pitfalls in offering every child and young person equal access to education regardless of their sex. According to the Digest, boys and girls in only 85 countries will have equal access to primary and secondary education by 2015, if present trends continue. Seventy-two countries are not likely to reach the goal - among which, 63 are far from reaching parity at the secondary level.