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This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Presenting over 550 terms, this guide to strategic management presents the subject in a historical context, showing readers how views have changed and evolved, as well as inviting the reader to think more deeply about the issues raised.
Providing readers with a unique insight into conducting research, this exciting book describes the thought and work processes of researchers as they complete their projects. Engaging and accessible it investigates all the key aspects of this topic and advice on how to conduct interviews, study the everyday life of an organization, and many other standard methods of conducting research. This is not a prescriptive methodology textbook, rather it explores how to approach, think and act in interaction with the empirical field. Comprehensive and accessible, this thought-provoking text shows readers how to develop management investigations skills, and will be invaluable for final year undergraduates, masters and PhD students.
Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections—“Globalization: Building Firm Sustainability,” “Entrepreneurship and Public Policy: Economic Competitiveness,” and “Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation.” The Global Enterprise examines: the global transfer of capital strategic partnerships between governments and multinational firms the prospects for economic progress in developing countries the impact of small- and medium-sized enterprises (SME) the role of export regulations in national security and in safeguarding foreign policy the evolution of the Hard Rock Café cultural ontology global virtual teams (GVT) how to implement a knowledge management project a framework for discussing entrepreneurship from an environmental perspective and much more The Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.
The application of systems theory to today’s businesses is a direct result of the enhancements that stem from globalization. In order to remain competitive in the new global environment, companies must alter their managerial methods and strategies. Systemic Approaches to Strategic Management: Examples from the Automotive Industry addresses the issues that industrial companies face in the current era of globalization and how the application of systems theory has affected their performance. Highlighting issues such as theoretical approaches of systems theory, production strategies, and organizational structure, this book is a pivotal reference source for practitioners, students, engineers, technicians, business managers, and economists interested in systems theory application in the management of industrial companies.
This volume is part of the ongoing collaboration between the RMC series and the Socio-Economic Institute for Firms and Organizations (ISEOR), a French intervention-research think tank co-directed by Henri Savall and Véronique Zardet. Building on an earlier collaboration on the ISEOR approach – Socio-Economic Intervention in Organizations: The Intervener-Researcher and the SEAM Approach to Organizational Analysis (IAP, 2007) – Buono and Savall bring together over 30 talented intervener-researchers to explore and examine the ongoing evolution of the Socio-Economic Approach to Management (SEAM). This volume revisits the application of SEAM in the context of intervention challenges in the wake of the recent economic crisis and the disruptive change that has taken hold across the world. The basic foundation of SEAM – built on the idea of strategic patience, the need to undertake holistic intervention in organizations, and the challenge to get organizational members to listen to themselves (through what they refer to as the mirror effect) – has remained the same. In response to economic and organizational pressures in the current environment, however, there has been a concomitant emphasis on helping client organizations achieve short-term results while still maintaining focus on the long term. Many ideas that have become part of the current discourse within ISEOR today were not as explicitly addressed in the initial volume – from the destructive effect of the Taylorism-Fayolism-Weberism (TFW) virus, to the need to focus on ways to ensure the sustainability of a SEAM intervention, the growing importance of collaborative interactions between external and internal consultants, and the growing importance of cocreating knowledge with client firms and organizations.
Good strategic managers are capable of seeing the big picture and managing across the whole organization -- that is the message of Strategic Management: A Cross-Functional Approach. This text shows students that successful strategic management requires an ability to see the organization as a whole--to step out of the functional silos that students tend to acquire through previous work experience or prior courses, and see the organization in a new way. To be good strategic thinkers, people from a marketing or HR background need to understand financials and how to use them, and finance and accounting people need to see that customer and employee relationships are the lifeblood of the organization. Strategic Management is unique in covering the research, tools, and theory of strategic management - taking a cross-functional and integrative perspective, by focusing on value creation for customers, employees, and owners/stockholders. This concept, called the customer-employee-owner cycle, is introduced in Chapter 1 and serves as an organizing framework throughout the book. Each chapter is brought to life for students with a "focus company," used as a running example to illustrate and enliven the material in the chapter. Focus companies include organizations students are familiar with and interested in, such as Nike, Microsoft, Wal-Mart, John & Johnson, and the Walt Disney Company.
The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.