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Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Appropriate for undergraduate managerial or business communication courses that focus on both writing and speaking. It will also be useful in other professional courses that require a communication supplement. Effectively presents the skills necessary for written and spoken business communications: The basics of both within an easy-to-follow, understandable and short reference book.
For undergraduate/graduate-level courses in Managerial Communication, Business Communication, and Business Speaking and Writing. Written by authors' with over 50 years of combined experience teaching and researching both oral and written communication. This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in students' writing and speaking abilities.
A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business. It will show you how to: § adopt a communications mindset § accept responsibility for your communication § take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too § develop a simple, focused communication strategy § ensure that strategy is aligned with company strategy § take account of the interests, needs and language of your audience § make communication compelling, continuous and credible This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.
Students require excellent communication skills in their business and academic lives. Management Communication is a step-by-step guide for learning specific techniques to help them improve those skills and achieving clarity and brevity in business writing. The authors follow a four-part approach to communication instruction: explain it, try it, evaluate it, perfect it. They provide graduate and undergraduate students, managers, and managers-in-training with the tools they need to become masterful communicators. The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities for applying skills and insights to a broad range of fields for success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.
For Management Communication courses at both the undergrad and MBA level. This book is written for anyone who needs to communicate in today's business or professional environment. This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking.
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.