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Carol Milford dreams of living in a small, rural town. But Gopher Prairie, Minnesota, isn't the paradise she'd imagined. First published in 1920, this unabridged edition of the Sinclair Lewis novel is an American classic, considered by many to be his most noteworthy and lasting work. As a work of social satire, this complex and compelling look at small-town America in the early 20th century has earned its place among the classics.
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
"In 1887, Southampton was proclaimed 'the most charming of all small cities by the sea.' From 1870 to 1930, the colonial farmsteads that dotted its oldest street made way for the stately second homes of America's most fashionable elite. Hollywood royalty like Ginger Rogers and Jimmy Stewart lived and played in these magnificent second homes. Situated on the east side of Lake Agawam, South Main Street cottagers fished, bicycled, sailed and walked to the beach and into the village throughout the summer season. Today all but five of these grand landmarks survive. Local author Sally Spanburgh uses her historical and architectural expertise to tell the stories behind the construction of these beautiful homes and their remarkable owners"--Publisher description.