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The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Since the first edition of The Owner's Manual, Dr. Howard has appeared on Oprah , conducted countless seminars and added new topics and 300+ pages of new brain research to the book.
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite. Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to read this book.
Rhiow seems a perfectly ordinary New York City cat. Or so her humans think--but she is much more than she appears. With her partners Saash and Urruah, she collaborates with human wizards, protecting the earth from dark forces and helping to maintain the network of magical gateways between different realities.
What Wiz Zumalt could do with computers was magic on Earth. Then, one day the master computer hacker is called to a different world to help fight an evil known as the Black League. Suddenly, the Wiz finds himself in a place governed by magic--and in league with a red-headed witch who despises him.
Consumers buy new products unconsciously seeking magical solutions to their life's problems. "Make me beautiful." "Make me manly." "Make me rich." Marketers are happy to pose as wizards, whose cornucopia of cars and cosmetics and computers can make those dreams come true. These are archetypal behaviors, deeply embedded in our psyches, awaiting the appropriate incantation from clever marketers to compel purchase. "Myth, Magic and Marketing" shows how to harness these deep-rooted motivational systems for your products. Written in a breezy unpretentious style, you'll enjoy every page!
Turning words into magic and dreamers into millionaires.
The power of hope cannot be underestimated. Hope provides light in the darkness as well as maximizing the potential in every one if us. Like air, the positive expectation of good things is essential to the human race. Pick up your copy today of this powerful new book!