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In 1930, roughly two dozen U.S. automotive firms vied for the dollars of America's wealthiest. Ten short years later, only four manufacturers remained.
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
A photograph collection of American luxury automobiles of the 1920's and 1930's.
"The chronicle of Hamer Shafer's rise from humble beginnings to navigate Muncie Power to a leader in the industry is the story of America. In these pages the reader will find a celebration of the empowering values of an extraordinary man whose service above self has left a legacy to his community and Muncie Power that will endure for future generations to come." The Rev. Dr. Ronald L. Naylor “The story of Muncie Power Products and the people who built it is an affirmation of American opportunity, smart work, and civic generosity. From its founding in 1935 to the present, the company and its leaders have been consistently dedicated to achieving excellence and exemplifying ethical values. The translation of these values into philanthropy has left a unique legacy to Muncie and Indiana. This book, carefully researched and documented, tells the story in an engaging manner which will both motivate and inspire.” Stefan Anderson Retired Chairman and CEO, First Merchants Corp. Keywords: Hamer Shafer, Biography, Muncie Power Products, Muncie, IN, Phyllis Shafer, Shafer Leadership Academy, Shafer Tower, Ball State University, Shafer Carillon, Power Take-offs
"Superbly crafted little essays, Lewis Mumford's New Yorker pieces called 'The Art Galleries' well deserve this handsome republication. They offer supremely tasteful guided tours of the galleries and museums of Manhattan at the time when the canon of Western art, including modernism, was being secured, against a background of tension between abstraction and realism and between aestheticism and social commitment. The essays are a gift for our own troubled times from one of the great humane and versatile critics of the twentieth century; they offer the reassurance of urbanity, poise, and commitment to art as a primary social necessity."—Alan Trachtenberg, Neil Grey Emeritus Professor of English, Yale University