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With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Growing worldwide populations increasingly require faster, safer, and more efficient transportation systems. These needs have led to a renewed interest in high-speed guided ground transportation technology, inspired considerable research, and instigated the development of better analytical and experimental tools. A very significant body of knowledge currently exists, but has primarily remained scattered throughout the literature. Vehicle Dynamics consolidates information from a wide spectrum of sources in the area of guided ground transportation. Each chapter provides a concise, thorough statement of the fundamental theory, followed by illustrative worked examples and exercises. The author also includes a variety of unsolved problems designed to amplify and extend the theory and provide problem-solving experience. The subject of guided ground transportation is vast, but this book brings together the core topics, providing in-depth treatments of topics ranging from system classification, analysis, and response to lading dynamics and rail, air cushion, and maglev systems. In doing so, Vehicle Dynamics offers a singular opportunity for readers to build the solid background needed for solving practical vehicle dynamics problems or pursuing more advanced or specialized studies.
The book about homogeneous catalysis with metal complexes deals with the description of the reductive-oxidative, metal complexes in a liquid phase (in polar solvents, mainly in water, and less in nonpolar solvents). The exceptional importance of the redox processes in chemical systems, in the reactions occuring in living organisms, the environmental processes, atmosphere, water, soil, and in industrial technologies (especially in food-processing industries) is discussed. The detailed practical aspects of the established regularities are explained for solving the specific practical tasks in various fields of industrial chemistry, biochemistry, medicine, analytical chemistry and ecological chemistry. The main scope of the book is the survey and systematization of the latest advances in homogeneous catalysis with metal complexes. It gives an overview of the research results and practical experience accumulated by the author during the last decade.
This 2004 book provides a pedagogical introduction to the perturbative and non-perturbative aspects of quantum chromodynamics (QCD). The text introduces the basic theory of QCD and its historical development, covering pre-QCD ideas of strong interactions such as the quark and parton models, the notion of colours and the S-matrix approach. The author then discusses gauge theory, techniques of dimensional regularization and renormalization, deep inelastic scattering and hard processes in hadron collisions, hadron jets and e+e- annihilations. Other topics include power corrections and the technologies of the Shifman-Vainshtein-Zakharov operating product expansion. The final parts of the book are devoted to modern non-perturbative approaches to QCD and the phenomenological aspects of QCD spectral sum rules. The book will be a valuable reference for graduate students and researchers in high-energy particle and nuclear physics, both theoretical and experimental. This book has been reissued as an Open Access publication on Cambridge Core.
INFORMATION concerning phase equilibria, such as can be represented by equilibrium diagrams is important in a number of fields of scientific study, and especially in metallurgy, ceramics, and chemistry. Materials of interest in these fields range through single-component to multi-component sys tems, the latter often being very complex. While many industrially im portant systems can be represented adequately by binary equilibrium diagrams, ternary diagrams provide a basis for studying a wide range of the more complex systems, such as are encountered in certain industrial alloys, and in slags and ceramics. A number of texts dealing with ternary systems are already available (see for example references 2-8). Some of these are very comprehensive and include many diagrams, and their use will take the student of the sub ject to an advanced and detailed level of understanding. The present mono graph is intended primarily as an introductory text, which it is hoped will prove useful for undergraduate and postgraduate students of metallurgy and ceramics, in particular. Special attention is given to the requirement of the metallurgist and ceramist to use phase diagrams as a means of under standing phase changes that occur during heating and cooling, as in solidi fication and heat treatment of alloys. This aspect is emphasized in terms of the principles of solidification reactions in relation to solid state constitu tion, particularly making use of liquidus and solidus projections.