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Come to Silver Hills. Where making friends can prove deadly and making enemies might be easier than you think. Emotions are aflutter at Silver Hills as a new heartthrob moves into the residence. Will all that fluttering still a single heart? And if love dies, will Flo’s very own amour find itself in the crosshairs of the estimable Detective Brent Peters? Agnes and Hertz are on the outs. Secrets tear the tender fabric of a pulsing heart. What do the secrets have to do with murder? Affairs of le cœur aside, will Agnes break the clothing store shopping for a party dress? What will break during a rousing class of Zumba? And will Flo be able to soldier through her dance injuries to follow a chubby cherub to a killer? So many questions. So much hopping, tapping and fluttering. And still a murder to solve. What will Flo and Co. do? They’ll do what they always do, of course. Hearts out and chins up, they’re goin’ in!
When Rue Dunwitty goes back to Amethyst, Texas, it is definitely a trip made more out of a sense of duty than desire, yet on her arrival at her grandmother's house she realizes that something in the town has changed. In the local store's window there is a sign that reads simply, 'Have you seen Dawn?' and with the sign is a picture of a pretty teenage girl. Putting aside all thoughts of the missing girl, Rue begins her visit with her grandmother but the disconcerting sense of menace she first felt at the store refuses to go away - and soon she becomes embroiled in a mystery in which it seems everyone in town knows more about Dawn's disappearance than they are willing to admit.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
From the #1 New York Times bestselling author of French Women Don't Get Fat comes a memorable look at the French appetite for oysters, the characters who harvest and serve them, and the compelling reasons why we should all enjoy them. A Love Affair with the Perfect Food Meet Paris Oyster is an engaging exploration of the Parisian love affair with the world's most sensuous shellfish. It centers on HuvÆtrerie Rv©gis, a tightly packed oyster bar in the heart of the City of Light, with an opinionated owner and a colorful cast of regulars. Part cultural journey, part cookbook, and part slice-of-life play, this book introduces readers to the appetites (gastronomic and otherwise) of Paris and its people. Beyond HuvÆtrerie Rv©gis, the French oystermen, and the other characters in pursuit of the oyster, Mireille Guiliano shares information on the best oysters around the world, their nutritional value, the best wine pairings with them, and a dozen mouthwatering recipes that will have readers craving, buying, and preparing oysters with confidence. So take a virtual trip to Paris -- indulge and enjoy!
Though we routinely take to the air, for many of us flying remains a mystery. Few of us understand the how and why of jetting from New York to London in six hours. How does a plane stay in the air? Can turbulence bring it down? What is windshear? How good are the security checks? Patrick Smith, an airline pilot and author of Salon.com's popular column, "Ask the Pilot," unravels the secrets and tells you all there is to know about the strange and fascinating world of commercial flight. He offers: A nuts and bolts explanation of how planes fly Insights into safety and security Straight talk about turbulence, air traffic control, windshear, and crashes The history, color, and controversy of the world's airlines The awe and oddity of being a pilot The poetry and drama of airplanes, airports, and traveling abroad In a series of frank, often funny explanations and essays, Smith speaks eloquently to our fears and curiosities, incorporating anecdotes, memoir, and a life's passion for flight. He tackles our toughest concerns, debunks conspiracy theories and myths, and in a rarely heard voice dares to return a dash of romance and glamour to air travel.
Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.
A chronicle of an influential villa by Renaissance architect Andrea Palladio that brings a sense of discovery to the Italian countryside and its larger national history. • “If a vacation in Italy this summer just isn’t going to make the cut, this book might be the next best thing.” —Chicago Tribune In 1552, in the countryside outside Venice, the great Renaissance architect Andrea Palladio built Villa Cornaro. In 1989, Sally and Carl Gable became its bemused new owners. Called by Town & Country one of the ten most influential buildings in the world, the villa is the centerpiece of the Gables’ enchanting journey into the life of a place that transformed their own. From the villa’s history and its architectural pleasures, to the lives of its former inhabitants, to the charms of the little town that surrounds it, this loving account delivers generosity, humor, and a sense of discovery. “Palladian Days is nothing short of wonderful–part adventure, mystery, history, diary, and even cookbook. The Gables’ lively account captures the excitement of their acquisition and restoration of one of the greatest houses in Italy. Beguiled by Palladio and the town of Piombino Dese, they trace the history of the Villa Cornaro and their absorption of Italian life. Bravo!” —Susan R. Stein, Gilder Curator and Vice President of Museum Programs, Monticello
It's time to diversify your reading list. This richly illustrated and vastly inclusive collection uplifts the works of authors who are often underrepresented in the literary world. Using their keen knowledge and deep love for all things literary, coauthors Jamise Harper (founder of the Diverse Spines book community) and Jane Mount (author of Bibliophile) collaborated to create an essential volume filled with treasures for every reader: • Dozens of themed illustrated book stacks—like Classics, Contemporary Fiction, Mysteries, Cookbooks, and more—all with an emphasis on authors of color and own voices • A look inside beloved bookstores owned by Black, Indigenous, and People of Color • Reading recommendations from leading BIPOC literary influencers Diversify your reading list to expand your world and shift your perspective. Kickstart your next literary adventure now! EASY TO GIFT: This portable guide is packed with more than 150 colorful illustrations is a perfect gift for any booklover. The textured paper cover, gold foil, and ribbon marker make this book a special gift or self-purchase. DISCOVER UNSUNG LITERARY HEROES: The authors dive deep into a wide variety of genres, such as Contemporary Fiction, Classics, Young Adult, Sci-Fi, and more to bring the works of authors of color to the fore. ENDLESS READING INSPIRATION: Themed book stacks and reading suggestions from luminaries of the literary world provide curated book recommendations. Your to-read list will thank you. Perfect for: bookish people; literary lovers; book club members; Mother's Day shoppers; stocking stuffers; followers of #DiverseSpines; Jane Mount and Ideal Bookshelf fans; Reese's Book Club and Oprah's Book Club followers; people who use Goodreads.com; readers wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons wanting to expand/decolonize their book collections; people interested in uplifting BIPOC voices; antiracist activists and educators; grads and students; librarians and library patrons
This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.
In the time since the second edition of The ACS Style Guide was published, the rapid growth of electronic communication has dramatically changed the scientific, technical, and medical (STM) publication world. This dynamic mode of dissemination is enabling scientists, engineers, and medicalpractitioners all over the world to obtain and transmit information quickly and easily. An essential constant in this changing environment is the requirement that information remain accurate, clear, unambiguous, and ethically sound.This extensive revision of The ACS Style Guide thoroughly examines electronic tools now available to assist STM writers in preparing manuscripts and communicating with publishers. Valuable updates include discussions of markup languages, citation of electronic sources, online submission ofmanuscripts, and preparation of figures, tables, and structures. In keeping current with the changing environment, this edition also contains references to many resources on the internet.With this wealth of new information, The ACS Style Guide's Third Edition continues its long tradition of providing invaluable insight on ethics in scientific communication, the editorial process, copyright, conventions in chemistry, grammar, punctuation, spelling, and writing style for any STMauthor, reviewer, or editor. The Third Edition is the definitive source for all information needed to write, review, submit, and edit scholarly and scientific manuscripts.