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Among more than two hundred auto companies that tried their luck in the Motor City, just three remain: Ford, General Motors and Chrysler. But many of those lost to history have colorful stories worth telling. For instance, J.J. Cole forgot to put brakes in his new auto, so on the first test run, he had to drive it in circles until it ran out of gas. Brothers John and Horace Dodge often trashed saloons during wild evenings but used their great personal wealth to pay for the damage the next day (if they could remember where they had been). David D. Buick went from being the founder of his own leading auto company to working the information desk at the Detroit Board of Trade. Author Alan Naldrett explores these and more tales of automakers who ultimately failed but shaped the industry and designs putting wheels on the road today.
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry. In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars, gained market share in high-margin luxury cars, and, in an ironic twist, soon stormed in with their own sophisticatedly engineered and marketed SUVs, pickups and minivans. Detroit, suffering from a “good enough” syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted—reliability, the latest technology and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.
Offering a behind-the-scenes look into the world of automotive research and development in the 1960s, this engaging narrative traces the birth of Chrysler’s alternative “jet” car and reveals the story behind its sudden and mysterious demise. Relying on extensive research and firsthand accounts from surviving members of the turbine car program—including the metallurgist who created the exotic metals for the engine and the test driver who drove it at Chrysler's proving grounds—this chronicle documents the bold development of an automobile with a jet turbine engine. In addition to running well on virtually any flammable liquid—including kerosene, vodka, heating oil, and Chanel N°5 perfume—the pioneering engines had one fifth the number of moving parts and required less maintenance than conventional engines. Despite the fleet’s amazing performance over millions of miles by test drivers, Chrysler pulled the plug on the project and crushed almost all of the cars. The reasons behind the surprising end to the jet car fleet are finally explained here.
"Among more than two hundred auto companies that tried their luck in the Motor City, just three remain: Ford, General Motors and Chrysler. But many of those lost to history have colorful stories worth telling. For instance, J.J. Cole forgot to put brakes in his new auto, so on the first test run, he had to drive it in circles until it ran out of gas. Brothers John and Horace Dodge often trashed saloons during wild evenings but used their great personal wealth to pay for the damage the next day (if they could remember where they had been). David D. Buick went from being the founder of his own leading auto company to working the information desk at the Detroit Board of Trade. Author Alan Naldrett explores these and more tales of automakers who ultimately failed but shaped the industry and designs putting wheels on the road today"--Publisher website.
Detroit: Motor City... and the poster child for urban blight and dysfunction. This presented challenges and opportunities for Cotter, as he trolled the historic city looking for lost automobile gems. Here he tells the story of these "barn finds" and shares anecdotes of the cars and his journey.
Lost Car Legends is an entertaining look at nearly 50 shuttered independent automakers from the past 75 years. From Allstate to Zimmer, noted automotive historian Pat Foster covers an incredible array of makers and their cars... and what variety there was! There were tiny cars, electric cars, retro cars, luxury cars, commuter cars, sports cars. There were well-established companies with thousands of employees to sham companies with nothing but a good story. Automakers covered include Allstate, Argonaut, AMC, Autoette, Avanti, Bricklin, Checker Motors, Citicar, Commutacar, Colt, Cord Automobile Company, Crosley Motors, Dale, Davis Motorcar Company, Excalibur, Fascination, Frazer, Freeway, Glassic, Henry J, Hudson, International Harvestor, Kaiser, King Midget, Markette, Mobs, Muntz Jet, Nash Motors, Packard, Playboy, Powell, Quantum, Rambler, Shay, Shelby, Stuart, Studebaker, Trivan, Tucker, Willys, Woodhill Wildfire, and Zimmer.
" The most exhaustive and complete account of the Creative Industries'Äôs 40-plus-year history of creating dream, prototype, concept, and one-off cars. Get the exclusive story behind the automotive creations at Creative Industries of Detroit from Dwight D. Eisenhower'Äôs 1950 Presidential Limousine to the 1993 Mustang Mach III concept cars and more. Dream cars examined, with great detail, in this volume include the Ford Atmos-FX, Mercury XM-800, Dodge Granada, Packard Balboa, Packard Panthers, Packard Request, Ford Mystere, Corvette Corvair, Dodge Daytona, Plymouth Superbird, DeLorean, and many more. An amazing amount of hardware was constructed, each made separate from the other and with a high level of secrecy. The careers of the company's founder, Fred Johnson, and his successor, Rex Terry, are featured to show how two former Chrysler employees led the most diverse automotive firm in all of Detroit. As America entered the postwar 1950s, a resurgence by the auto manufacturers enabled them to create the most eccentric and extravagant automobiles of all time. Fierce competition between designers from General Motors, Ford, Chrysler, and independents, such as Packard, all turned to one car builder nestled firmly in America's bustling automotive mecca to help design the most elaborate prototype and concept cars ever: Creative Industries of Detroit. This all-inclusive book is the first ever on the subject and features behind-the-scenes images and interviews that have never before been published. Whether you are a Creative Industries of Detroit guru, fan of concept cars, or a general automotive enthusiast, this book is an excellent addition to your shelf."
"Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written." —Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise—and unnecessary fall—of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed, arrogance, and incompetence. And no company suffered this reversal more than General Motors, which found itself the main target of a Senate hearing on auto safety that publicly humiliated its leadership and shattered its reputation. In The Sack of Detroit, Kenneth Whyte recounts the epic rise and unnecessary fall of America's most important industry. At the center of his absorbing narrative are the titans of the automotive world but also the crusaders of safety, including Ralph Nader and a group of senators including Bobby Kennedy. Their collision left Detroit in a ditch, launched a new era of consumer advocacy and government regulation, and contributed significantly to the decline of American enterprise. This is a vivid story of politics, business, and a sudden, seismic shift in American priorities that is still felt today.
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government. Vlasic goes behind the scenes to portray the men at the top during Detroit’s last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks. This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit’s decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.
A 2017 Michigan Notable Book After World War II, the American automobile industry was reeling. Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942. And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road. But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham. In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat. Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?