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Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Stevenson's Operations Management features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the market leader in this course for over a decade. Stevenson's careful explanations and approachable format support students in understanding the important operations management concepts as well as applying tools and methods with an emphasis on problem solving. Through detailed examples and solved problems, short cases and readings on current issues facing businesses, and auto-gradable end of chapter problems and application-oriented assignments available in Connect Operations Management, students learn by doing, and the Twelfth Edition continues to offer more support for 'doing Operations' than any other.
Managing Human Resources is for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and as such, strengthens the students' perception of human resource management as an important function, which affects individuals, organizations, and society. It is research-based and contains strong links to the applicability of this research to real business situations.
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.
Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers concerns about students graduating without being career ready. It continues to engage students through practical and relevant application of theory, current examples, imaginative writing, and resources that work. The revision expands its strategic career readiness theme, has overhauled the TRM with new detailed lesson plans to assist with course preparation for both in-person and online classes, integrates new coverage on creating shared value and sustainable development, and increases the examples to be inclusive and representative of our diverse body of today's managers and employees.
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.